精准的吴中SEO推广公司：电商孤岛中崛起的淘宝传奇
在电商孤岛"偷偷"长出的淘宝店
Taobao Stores Growing "Secretly" in E-commerce Deserts
2022年，或许是十三行服装从业者最艰难的一年。作为全国最大的一级服装批发市场，十三行一直是服装批发行业里的半壁江山，以高昂的租金和激烈的竞争谱写了一个传奇，并因"不做线上"的行规而被称为电商荒漠和电商孤岛。
2022 may have been the toughest year for clothing industry practitioners in Shisanhang. As China's largest first-tier wholesale clothing market, Shisanhang has long been a dominant force in the wholesale clothing industry, creating a legend with its high rents and fierce competition, while also being dubbed an "e-commerce desert" due to its unwritten rule of "no online sales".
但如今，谱写传奇的房租和竞争，在疫情、消费方式变化等影响下，成了悬在档口老板头上的达摩克利斯之剑。转型，成了这个巨大商业体中，每个人都在面对的必修课。
But now, the legendary rents and competition have become a sword of Damocles hanging over the heads of stall owners under the influence of the pandemic and changing consumption patterns. Transformation has become a compulsory course for everyone in this huge commercial entity.
本期显微故事讲述了一个十三行的档口老板在电商孤岛里悄悄"入淘"并长成大树的故事。她曾在十三行做了11年，在十三行最火的时候却转型开了一家淘宝店。
This Microscope Story tells the tale of a Shisanhang stall owner who quietly "entered Taobao" in this e-commerce desert and grew into a towering tree. She had worked in Shisanhang for 11 years, but chose to open a Taobao store when the market was at its peak.
从嘲笑到敬佩的转变
From Ridicule to Respect
从今年开始，胡云觉得十三行不一样了。"身边越来越多的人开始做电商了"，而且看自己的眼光也不同了，"从嘲笑变成了敬佩"。她说，十三行的老规则早就行不通了，"疫情不过是导火索"。
Since this year, Hu Yun has noticed that Shisanhang is different. "More and more people around me are starting to do e-commerce," and the way they look at her has changed, "from ridicule to respect." She says the old rules of Shisanhang have long been unworkable, and "the pandemic was just the trigger."
十三行的电商转型
Shisanhang's E-commerce Transformation
今年5月，胡云发现她所认识的十三行同行们开始做直播了。胡云曾在十三行干了11年，2015年她和妹妹一起在十三行"偷偷"开了家淘宝店。如今，这家姐妹淘宝店已和服装厂稳定合作，规模化生产，公司规模超200人，并有自己的原创品牌。
In May this year, Hu Yun noticed that her peers in Shisanhang had started doing live streaming. Hu Yun had worked in Shisanhang for 11 years before she and her sister "secretly" opened a Taobao store in 2015. Today, this sister-run Taobao store has stable cooperation with clothing factories, scaled production, a company size of over 200 people, and its own original brand.
传统与创新的碰撞
Collision Between Tradition and Innovation
长久以来，十三行作为全国规模最大的一级批发市场，内部有严明的行规——不做零售、不接散客，更不要提私下做电商、开直播。早在去年5月，十三行就有不少服装档口的老板接到有盖红章的通知，档口不允许直播和走播。
For a long time, as China's largest first-tier wholesale market, Shisanhang had strict internal rules - no retail, no individual customers, let alone private e-commerce or live streaming. As early as May last year, many clothing stall owners in Shisanhang received notices with red seals prohibiting live streaming and mobile broadcasting at their stalls.
电商时代的生存之道
Survival Strategies in the E-commerce Era
率先入淘的是此前长期依靠稳定二批、三批的中小档口老板——那些和淘宝、电商绑定紧密的档口，不仅活得不错甚至迎来扩张。胡云是湖北仙桃人，18岁来广东打工，最初在东莞某制衣厂做制衣女工。
The first to enter Taobao were small and medium-sized stall owners who had long relied on stable secondary and tertiary wholesalers - those stalls closely tied to Taobao and e-commerce not only survived well but even expanded. Hu Yun, from Xiantao, Hubei, came to Guangdong to work at age 18, initially working as a garment worker in a Dongguan clothing factory.
从线下到线上的成功转型
Successful Transition from Offline to Online
2015年，在几次争执不下中，胡云决定离开十三行和妹妹一起做淘宝店。姐妹二人的淘宝店在这轮红利下迅速扩张，店铺员工扩充到30多个人，约等于6个档口的规模，并开始尝试产出自己设计的衣服。
In 2015, after several unresolved disputes, Hu Yun decided to leave Shisanhang and start a Taobao store with her sister. The sisters' Taobao store expanded rapidly during this wave of benefits, with staff growing to over 30 people, equivalent to about 6 stalls, and they began trying to produce their own designed clothing.
十三行的未来之路
The Future Path of Shisanhang
如今的1688上，活跃了1000多家十三行档口，覆盖50%线下头部档口。这些头部档口背后的优质供给，通过1688这个产业带的"入淘"桥头堡，直接对接给了淘宝天猫上的卖家。通过1688，十三行正在加速挺进大淘宝。
Today, over 1,000 Shisanhang stalls are active on 1688, covering 50% of offline top stalls. The high-quality supply behind these top stalls is directly connected to sellers on Taobao and Tmall through 1688, the "entry to Taobao" bridgehead for industrial belts. Through 1688, Shisanhang is accelerating its advance into the greater Taobao ecosystem.
精准的吴中SEO推广公司提示：在电商转型浪潮中，企业需要专业的SEO优化和谷歌推广服务来提升线上竞争力。无论是传统批发市场转型还是新兴电商创业者，都需要建立完善的线上营销体系。
Precision Wuzhong SEO Promotion Agency Tip: In the wave of e-commerce transformation, businesses need professional SEO optimization and Google promotion services to enhance their online competitiveness. Whether it's traditional wholesale market transformation or emerging e-commerce entrepreneurs, a complete online marketing system is essential.
