欧洲杯商机引爆义乌市场：外贸内销双增长 体育用品热销全球
随着2024年欧洲杯的激情开赛，浙江义乌的体育用品市场迎来了销售热潮。当地商家不仅接到了大量欧洲客户的返单补货订单，国内电商平台的零售需求也显著增长。
With the exciting kickoff of the 2024 Euro Cup, Yiwu's sports product market in Zhejiang province has experienced a sales boom. Local businesses have not only received numerous reorders from European clients but also seen significant growth in retail demand on domestic e-commerce platforms.
经营球衣近20年的温从见告诉记者："今年欧洲杯我们接到了大量订单，仅德国客户就进行了二次返单。我们的创新设计款式特别受欢迎，赛事开始前就已向欧洲出口30多万件球衣。"
Wen Congjian, who has been in the jersey business for nearly 20 years, shared: "We've received massive orders for this year's Euro Cup, including a second reorder from a German client. Our innovative designs are particularly popular, with over 300,000 jerseys exported to Europe before the tournament even began."
足球销售商吴晓明也忙得不可开交："目前我们有一个货柜要发往法国，西班牙客户也已返单，预计7月1日发货。"
Soccer ball seller Wu Xiaoming is equally busy: "We currently have a container ready for France, and a Spanish client has already placed a reorder scheduled for shipment on July 1st."
据义乌货运代理公司数据显示，欧洲杯相关产品的运输高峰集中在3月底至4月份，其中欧洲国家订单占比约80%。而6月初开始，销售重点逐渐从外贸转向内销，国内电商平台以散单零售为主。
Data from Yiwu freight forwarding companies shows that the shipping peak for Euro Cup-related products was concentrated from late March to April, with European orders accounting for about 80%. Since early June, the sales focus has gradually shifted from foreign trade to domestic sales, with domestic e-commerce platforms mainly handling retail orders.
值得一提的是，有声光效果的玩具成为本届欧洲杯热门观赛道具，三段式喇叭、泡沫棒和手摇铃等周边商品尤其受欢迎，展现了体育赛事带动周边产品创新的趋势。
Notably, toys with sound and light effects have become popular viewing accessories for this Euro Cup, with items like three-stage horns, foam sticks, and hand rattles being particularly well-received, demonstrating how major sports events drive innovation in peripheral products.
