零差评品牌出海：谷歌推广竞价与无货源网店解决方案
想开网店但没有货源？ 许多新手卖家在初期都会面临货源选择的难题。一些不良厂家会以"代理费"为名收取费用，承诺提供选款、运营指导等支持，实则多为营销套路。本文将为您解析可靠的货源平台选择与谷歌推广竞价策略。
Starting an online store without inventory? Many beginners face sourcing challenges. Some suppliers charge "agent fees" with promises of product selection and operational support, but these are often marketing traps. This article reveals reliable sourcing platforms and Google Ads strategies.
核心货源平台推荐
Top Sourcing Platforms
阿里巴巴 (Alibaba):
全国最大的B2B平台，提供一件代发服务，适合新手：
• 无需库存，可兼职操作
• 商品经过市场验证
• 初期投入成本低
Alibaba:
China's largest B2B platform offering dropshipping services:
• No inventory needed
• Market-validated products
• Low startup costs
优质货源判断标准
Criteria for Quality Suppliers
1. 销量分析：高销量+市场竞争度评估
2. 动态评分：≥4.8为佳
3. 源头工厂认证：查看诚信通年限
4. 交易勋章：等级越高越可靠
5. 库存稳定性：确保持续供应
1. Sales Analysis: High sales + market competition evaluation
2. Rating Score: ≥4.8 recommended
3. Factory Certification: Check "Chengxintong" years
4. Transaction Badges: Higher level = more reliable
5. Inventory Stability: Ensure continuous supply
其他推荐平台
Alternative Platforms
• 义乌购 (Yiwugo)：小商品批发
• 环球资源 (Global Sources)：海外市场
• NALA美妆网：化妆品专供
• 工品汇：工业品采购
• Yiwugo: Small commodities
• Global Sources: Overseas markets
• NALA: Cosmetics wholesale
• Gongpinhui: Industrial products
谷歌推广竞价策略
Google Ads Optimization
1. 关键词研究：使用Google Keyword Planner
2. 广告组结构：按产品类别细分
3. 出价策略：初期建议手动CPC
4. 质量得分优化：提升广告相关性
5. 转化跟踪：安装Google Analytics
1. Keyword Research: Use Google Keyword Planner
2. Ad Group Structure: Segment by product categories
3. Bidding Strategy: Start with manual CPC
4. Quality Score: Improve ad relevance
5. Conversion Tracking: Install Google Analytics
利润核算提醒：务必计算补单成本、推广费用等所有支出，确保合理利润空间。如需具体核算方法，欢迎留言咨询。
Profit Calculation Tip: Include all costs (promotion, order fulfillment etc.) to ensure healthy profit margins. Contact us for detailed calculation methods.
