谷歌SEO工具：提升外贸推广效果的完整指南
在当今数字化时代，谷歌SEO工具已成为外贸企业不可或缺的营销利器。本文将为您详细介绍如何利用这些工具提升推广效果，并解答关于谷歌竞价推广的常见问题。
如何查看谷歌竞价推广订单号？
在Google Ads后台的"工具与设置"→"账单"中可以查询所有订单记录和对应订单号。
How to check order numbers for Google Ads? You can find all order records and corresponding order numbers in Google Ads under "Tools & Settings" → "Billing".
谷歌竞价推广是什么？
Google Ads（原AdWords）是通过竞价方式让广告出现在Google搜索结果页的付费推广服务，广告主按点击付费(PPC)。
What is Google Ads promotion? Google Ads (formerly AdWords) is a pay-per-click (PPC) advertising service that displays ads on Google search results pages through a bidding system.
适合使用谷歌SEO工具推广的产品类型
Products Suitable for Promotion with Google SEO Tools
工业品： 由于外商主要通过关键词搜索寻找供应商，而谷歌占据90%海外搜索流量，是工业品推广的最佳渠道。
Industrial products: Since foreign buyers mainly search for suppliers through keywords, and Google occupies 90% of overseas search traffic, it is the best channel for industrial product promotion.
民用品： 除谷歌外，还需结合FB、INS等社交平台获取更精准的社群流量。
Consumer goods: In addition to Google, it's also necessary to combine social platforms like FB and INS to obtain more precise community traffic.
三种主要推广方式与谷歌SEO工具的应用
Three Main Promotion Methods and the Application of Google SEO Tools
- 谷歌SEO： 通过谷歌SEO工具进行网站关键词优化和外链建设，使官网自然排名进入谷歌首页。
Google SEO: Use Google SEO tools for website keyword optimization and backlink building to make the official website rank naturally on the first page of Google. - 谷歌竞价广告： 即Google Ads，通过付费方式快速获得谷歌首页广告位，包括搜索广告和展示广告网络。
Google Ads: Also known as Google Advertising, quickly obtain advertising space on the first page of Google through paid methods. - Youtube多语种营销： 上传带有多语言字幕的产品视频，同时从Google和YouTube获取精准流量。
YouTube multilingual marketing: Upload product videos with multilingual subtitles to obtain precise traffic from both Google and YouTube.
使用谷歌SEO工具的基本推广步骤
Basic Promotion Steps Using Google SEO Tools
- 建立专业独立站（必须步骤）
- 选择推广方式（SEO/Ads/Youtube）
- 设置转化跟踪代码
- 持续优化广告系列
Build a professional independent website (essential step)
Choose promotion method (SEO/Ads/YouTube)
Set up conversion tracking code
Continuously optimize ad campaigns
核心要点： 所有推广最终都应把流量引导至官网，没有官网的客户需要优先建站。谷歌SEO工具能有效提升这一过程的转化率。
Key point: All promotions should ultimately direct traffic to the official website. Google SEO tools can effectively improve the conversion rate of this process.
