谷歌排名优化：中山灯具企业疫情期间如何通过技术创新实现逆势增长
谷歌排名优化：中山灯具企业疫情期间如何通过技术创新实现逆势增长
Google Ranking Optimization: How Zhongshan Lighting Company Achieved Growth During Pandemic Through Innovation
在新冠疫情全球蔓延的背景下，中山市港联华凯电器制品有限公司通过技术创新和市场策略调整，实现了出口业务的逆势增长。这家拥有30多年历史的港资企业专业生产欧美市场豪华灯具，其照明吊扇产品在北美市场占有率超过40%。
Amid the global spread of COVID-19, Zhongshan Ganglian Huakai Electric Appliance Co., Ltd. achieved counter-trend growth in export business through technological innovation and market strategy adjustments. This Hong Kong-funded enterprise with over 30 years of history specializes in producing luxury lighting fixtures for European and American markets, with its lighting ceiling fans holding over 40% market share in North America.
面对疫情挑战，公司总经理卢志强表示："我们通过技术改造弥补了人员不足，自动化冲压床使产能快速恢复。"企业原计划2月1日复工，实际推迟至2月12日，初期仅200名员工到岗，远低于正常2600人的规模。
Facing pandemic challenges, General Manager Lu Zhiqiang stated: "We compensated for labor shortages through technological transformation, with automated stamping beds enabling rapid production recovery." The company originally planned to resume work on February 1 but was delayed until February 12, with only 200 employees initially returning, far below the normal workforce of 2,600.
技术创新成果显著：
Notable Technological Innovations:
- 自动绕线机提升转子生产效率
- Automated winding machines improved rotor production efficiency
- 自动化喷粉线产能翻倍，减少12名操作人员
- Automated powder coating line doubled capacity while reducing 12 operators
- 豪华照明风扇日产量达2.8万台
- Daily production of luxury lighting fans reached 28,000 units
市场策略调整同样关键。公司在北美设有仓库和调研团队，能够快速响应市场需求。行政人事部经理邓庆华透露："我们仅用16天就完成了原本需要36天的订单交付。"
Market strategy adjustments were equally crucial. With warehouses and research teams in North America, the company could quickly respond to market demands. HR Manager Deng Qinghua revealed: "We completed order deliveries in just 16 days that normally required 36 days."
政策支持助力企业发展：
Policy Support Boosting Enterprise Development:
- 享受社保减免125万元
- Received 1.25 million yuan in social insurance reductions
- 获得出口退税2800多万元
- Obtained over 28 million yuan in export tax rebates
- 房土两税减免30多万元
- Received over 300,000 yuan in property and land tax reductions
2020年，港联华凯计划产销500万套灯具，较2019年增长10%。邓庆华表示："税费优惠减轻了我们的负担，增强了发展信心。"
In 2020, Ganglian Huakai planned to produce and sell 5 million lighting fixtures, a 10% increase from 2019. Deng Qinghua noted: "Tax incentives have alleviated our burden and strengthened development confidence."
谷歌排名优化提示：关于口罩广告推广，虽然本文主要介绍灯具企业案例，但值得注意的是，疫情期间个人防护用品在谷歌广告平台有特殊政策，广告主需符合平台规范要求。
Google Ranking Optimization Tip: Regarding mask advertising, while this article primarily discusses lighting company cases, it's noteworthy that personal protective equipment has special policies on Google Ads during the pandemic, requiring advertisers to comply with platform regulations.
【作者】 伍杰 【来源】 南方报业传媒集团南方+客户端
[Author] Wu Jie [Source] Southern Media Group Southern+ Client
