京都念慈庵枇杷膏海外走红：从日本声优到美国流感季的"东方神药"

京都念慈庵枇杷膏海外走红：从日本声优到美国流感季的"东方神药"

Nin Jiom Pei Pa Koa Goes Viral Overseas: From Japanese Voice Actors to America's Flu Season Miracle

日本声优带火中国老字号

Japanese Voice Actors Spark Popularity of Chinese Heritage Brand

近期，日本朝日电视台一档声优访谈节目意外让京都念慈庵枇杷膏成为话题焦点。节目中，知名声优森久保正太郎分享道："京都念慈庵枇杷膏是声优必备品，对喉咙不适有显著改善效果。"

Recently, a voice actor interview program on Japan's Asahi TV unexpectedly made Nin Jiom Pei Pa Koa a trending topic. Renowned voice actor Morikubo Shotaro shared: "Nin Jiom is essential for voice actors, it significantly improves throat discomfort."

节目播出后，这款中国产品在日本亚马逊的销量从第149位飙升至榜首，迅速售罄。社交媒体上掀起购买热潮，不少日本网友表示："毫不犹豫下单了森久保推荐的念慈庵"。

After broadcast, this Chinese product's sales on Amazon Japan surged from 149th to top position, selling out quickly. Social media saw a buying frenzy, with many Japanese netizens saying: "I immediately ordered the Nin Jiom recommended by Morikubo."

美国流感季的"东方神药"

"Eastern Miracle" During American Flu Season

这并非念慈庵首次海外走红。2018年美国遭遇严重流感时，《华尔街日报》的报道使其成为社交热点。当时枇杷膏价格从7.8美元暴涨至70美元，部分酒吧甚至推出枇杷膏鸡尾酒。

This isn't Nin Jiom's first overseas popularity. During America's severe 2018 flu season, a Wall Street Journal report made it a social media sensation. Prices soared from $7.8 to $70, with some bars creating Nin Jiom cocktails.

百年传承的独特魅力

Century-Old Heritage's Unique Appeal

源自清朝的京都念慈庵，在香港生产后以"进口"身份返销内地。在美国属膳食补充剂，在国内则为非处方药。尽管甜腻中带草药香的口感评价不一，但其海外受欢迎程度持续不减。

Originating from Qing Dynasty, Nin Jiom produced in Hong Kong re-enters mainland as "import". Classified as dietary supplement in US and OTC medicine in China. Despite mixed reviews about its sweet herbal taste, its overseas popularity remains strong.

对国人而言，旋开瓶盖时那熟悉的儿时味道，或许正是这个百年品牌最珍贵的传承。

For Chinese consumers, that nostalgic childhood aroma upon opening the bottle may be this century-old brand's most precious heritage.