中国智能宠物用品行业：从海外征战到本土内卷的蓝海市场
中国智能宠物厂商正在经历从海外市场回归本土的内卷大战。在海外市场取得成功的中国企业，如今正将目光转向国内快速增长的智能宠物用品市场。
Chinese smart pet product manufacturers are experiencing intense competition as they shift from overseas markets back to the domestic scene. Chinese companies that have found success abroad are now turning their attention to the rapidly growing domestic smart pet products market.
全球宠物智能用品市场概况
Overview of the Global Smart Pet Products Market
根据QY Research统计，截至2023年，全球智能宠物用品市场销售额已达到42亿美元。美国是全球最大的宠物市场，超过一半的美国成年人为宠物购买了智能设备。
According to QY Research, global smart pet product sales reached $4.2 billion by 2023. The United States is the world's largest pet market, with over half of American adults purchasing smart devices for their pets.
中国市场增长迅猛
Rapid Growth in the Chinese Market
艾瑞数据显示，2023年中国宠物行业规模达5928亿元，同比增长20.1%，预计2025年将达到8114亿元。头豹研究院报告显示，中国宠物智能用品市场规模从2017年的9.8亿元增长至2021年的38.6亿元，年复合增长率为40.9%。
iResearch data shows China's pet industry reached 592.8 billion yuan in 2023, a 20.1% year-on-year increase, with projections to reach 811.4 billion yuan by 2025. A report from LeadLeo Research Institute indicates China's smart pet product market grew from 980 million yuan in 2017 to 3.86 billion yuan in 2021, with a CAGR of 40.9%.
产品类型与消费者偏好
Product Types and Consumer Preferences
主要智能宠物产品包括：
- 智能猫砂盆
- 智能喂食器
- 智能饮水机
- 智能摄像头
- 智能牵引绳
Main smart pet products include:
- Smart litter boxes
- Automatic feeders
- Smart water dispensers
- Pet cameras
- Smart leashes
一线城市宠物主对智能产品的接受度最高：
- 智能饮水机：64.8%
- 智能摄像头：62.3%
- 智能喂食器：50.3%
Pet owners in first-tier cities show the highest acceptance of smart products:
- Smart water dispensers: 64.8%
- Pet cameras: 62.3%
- Automatic feeders: 50.3%
行业挑战与机遇
Industry Challenges and Opportunities
当前行业面临的主要挑战包括：
- 产品同质化严重
- 价格战激烈
- 品牌认知度不足
- 售后服务体系不完善
Current industry challenges include:
- Severe product homogenization
- Intense price wars
- Lack of brand recognition
- Incomplete after-sales service systems
未来发展方向：
- AI技术深度整合
- 产品互联与生态系统建设
- 安全标准提升
- 本土化创新
- 线下渠道拓展
Future development directions:
- Deep integration of AI technology
- Product connectivity and ecosystem building
- Improved safety standards
- Localized innovation
- Offline channel expansion
随着中国宠物数量预计将超过4岁以下幼童人数，智能宠物用品市场将继续保持高速增长。厂商需要突破当前的内卷局面，通过技术创新和品牌建设来赢得市场。
As China's pet population is expected to surpass the number of children under 4 years old, the smart pet products market will continue its rapid growth. Manufacturers need to break through the current competitive stalemate by focusing on technological innovation and brand building.
