Google留痕霸屏：企业为何必须做谷歌推广？兼论亚马逊SKU管理技巧
在当今数字时代，获取值得信赖的持续流量是企业成功的核心。而实现这一目标的关键策略之一，便是进行有效的谷歌推广。通过专业的谷歌广告与SEO优化，企业可以实现“Google留痕霸屏”的效果，即在搜索引擎结果页（SERP）上获得广泛且高排名的展示，从而最大化品牌曝光，吸引高质量潜在客户，并建立持久的在线权威。这不仅关乎直接销售，更是品牌数字化资产的长远投资。
In today's digital age, acquiring trustworthy and consistent traffic is central to business success. One of the key strategies to achieve this is through effective Google promotion. Through professional Google Ads and SEO optimization, businesses can achieve the effect of "Google Domination"—securing extensive and high-ranking visibility on Search Engine Results Pages (SERPs). This maximizes brand exposure, attracts high-quality potential customers, and builds lasting online authority. It's not just about direct sales; it's a long-term investment in digital brand assets.
对于跨境电商卖家，尤其是亚马逊卖家，在积极进行外部谷歌推广以引流的同时，平台内部的精细化管理同样至关重要。高效的库存与Listing管理是运营的基石。下面，我们将分享一个常见的亚马逊后台问题及其解决方案。
For cross-border e-commerce sellers, especially Amazon sellers, while actively conducting external Google promotion for traffic, meticulous internal platform management is equally vital. Efficient inventory and listing management is the cornerstone of operations. Below, we share a common Amazon backend issue and its solution.
亚马逊卖家指南：如何通过库存加载工具表格删除SKU（第一部分）
Amazon Seller Guide: How to Delete SKUs via Inventory Loader Template (Part 1)
最近遇到了一个系统Bug：一个SKU意外对应了两个ASIN。例如，SKU本该对应ASIN01，但在库存管理页面却同时显示了SKU对应ASIN01和ASIN02。通过联系客服查询，客服端有时无法看到多余的ASIN关联，这就需要卖家自行通过后台工具解决。
Recently, a system bug was encountered: one SKU was incorrectly linked to two ASINs. For instance, a SKU should correspond to ASIN01, but the inventory management page showed the SKU linked to both ASIN01 and ASIN02. Contacting seller support might not resolve this, as they may not see the extra ASIN association, requiring sellers to fix it via backend tools.
解决方法如下：
Solution is as follows:
1. 在卖家后台帮助搜索框内，搜索“库存加载工具”。
1. In Seller Central's help search bar, search for "Inventory Loader".
2. 在搜索结果中下拉，找到并点击“使用库存加载工具”，然后下载“库存加载工具文件”模板。
2. In the search results, scroll down to find and click "Use the Inventory Loader", then download the "Inventory Loader File" template.
3. 打开下载的模板表格，在对应列填写你需要删除的SKU。在“add-delete”列下，手动输入“x”（表示删除操作）。
3. Open the downloaded template spreadsheet. Enter the SKU you wish to delete in the corresponding column. Under the "add-delete" column, manually enter "x" (indicating a delete action).
4. 将文件保存为“制表符分隔的文本文件（.txt）”。
4. Save the file as a "Tab-Delimited Text File (.txt)".
5. 进入卖家后台的“批量上传商品”页面，选择“上传您的库存文件”，直接进入第二步“上传文件”。
5. Go to the "Add Products via Upload" page in Seller Central, select "Upload Your Inventory File", and proceed directly to step two, "Upload File".
6. 在“库存文件类型”中，选择“库存加载工具文件”，然后上传你刚保存的.txt文件。
6. Under "Inventory File Type", select "Inventory Loader File", then upload the .txt file you just saved.
7. 系统会显示上传进度和任何处理错误。通常几分钟后，再进入库存管理页面查看，就会发现该SKU所对应的两个ASIN关联都已被成功删除。
7. The system will show the upload progress and any processing errors. Usually, within a few minutes, upon checking the inventory management page, you will find that both ASIN associations for that SKU have been successfully deleted.
通过结合强大的外部谷歌推广实现“Google留痕霸屏”，以及对亚马逊内部运营（如利用库存加载工具解决SKU问题）的精准把控，卖家可以构建一个从流量引入到内部转化都坚实可靠的跨境电商业务体系。
By combining powerful external Google promotion to achieve "Google Domination" with precise control over internal Amazon operations (such as using the Inventory Loader to resolve SKU issues), sellers can build a robust and reliable cross-border e-commerce business system, spanning from traffic acquisition to internal conversion.
（来源：热心市民_周先生）
(Source: Mr. Zhou, a热心市民)
以上内容属作者个人观点，不代表雨果网立场！本文经原作者授权转载，转载需经原作者授权同意。
The above content represents the author's personal views and does not represent the position of Cifnews! This article is reprinted with the author's authorization.
