谷歌SEO推广VS竞价排名：5个高效获取外贸订单的实用技巧
谷歌SEO推广VS竞价排名：5个高效获取外贸订单的实用技巧
Google SEO vs PPC: 5 Practical Tips to Secure Foreign Trade Orders
在当今竞争激烈的国际市场环境中，企业主们常常面临一个关键问题："谷歌SEO推广好还是竞价排名好？" 实际上，这两种数字营销策略各有优势，最佳选择取决于您的业务目标和预算。
In today's competitive international market environment, business owners often face a key question: "Is Google SEO promotion better or is PPC better?" In fact, both digital marketing strategies have their advantages, and the best choice depends on your business goals and budget.
5个实用技巧助你打开国际市场
5 Practical Tips to Help You Enter the International Market
1. 参加国内外知名展会
这种途径能与客户直接进行面对面的交流，是最有效的方式，但同时也是耗时耗力且成本较高的方法。
1. Participate in well-known domestic and international exhibitions
This approach allows direct face-to-face communication with customers, which is the most effective method, but it is also time-consuming, labor-intensive and relatively expensive.
2. 在知名B2B平台发布产品
在各大国外知名网站平台上发布产品信息，其中一些平台需要付费，而另一些则是免费的。然而，与免费平台相比，付费平台的效果通常会更好。
2. Post products on well-known B2B platforms
Publish product information on major well-known foreign websites. Some of these platforms require payment, while others are free. However, paid platforms usually perform better compared to free ones.
3. 利用SNS社交网络
在SNS社交网站上寻找目标客户，然后添加他们为好友，持续关注他们，并与他们进行实时沟通。
3. Utilize SNS social networks
Find target customers on SNS social websites, add them as friends, follow them continuously, and communicate with them in real time.
4. 谷歌搜索开发客户
使用谷歌搜索引擎软件。在谷歌中输入产品的关键词，会出现大量与该产品相关的公司网站。通过这些网站，可以进一步获取公司的邮箱、电话等联系方式，然后进行沟通。
4. Use Google search to develop customers
Use Google search engine. Enter product keywords in Google, and a large number of company websites related to the product will appear. Through these websites, you can further obtain company contact information such as email and phone numbers, and then communicate.
5. 结合SEO和PPC的整合营销
最有效的策略往往是结合SEO(搜索引擎优化)和PPC(按点击付费)的整合营销方案。SEO带来长期稳定的流量，而PPC可以快速获得曝光和转化。
5. Integrated marketing combining SEO and PPC
The most effective strategy is often an integrated marketing solution that combines SEO (Search Engine Optimization) and PPC (Pay Per Click). SEO brings long-term stable traffic, while PPC can quickly gain exposure and conversions.
无论选择哪种方式，关键是要持续优化您的营销策略，分析数据，并根据市场反馈不断调整您的推广方案。
Regardless of which method you choose, the key is to continuously optimize your marketing strategy, analyze data, and constantly adjust your promotion plan based on market feedback.
