亚马逊FBA入仓限制新规：2020旺季备战全攻略
最新消息：7月14日，亚马逊美国站发布重要公告，宣布为备战销售旺季将实施三项库存管理新政策。
Latest Update: On July 14, Amazon US announced three new inventory management policies to prepare for the peak sales season.
亚马逊三大调整措施：
Three Major Policy Changes:
1. 库存绩效指标(IPI)门槛提高至500分
1. IPI Threshold Raised to 500 Points
从8月16日起至年底，IPI分数低于500的卖家将面临仓储限制。这是亚马逊继2018年350分、2019年400分后再次提高标准。
Starting August 16 through year-end, sellers with IPI scores below 500 will face storage limits. This marks another increase from 350 in 2018 and 400 in 2019.
2. FBA商品实施ASIN级别数量限制
2. ASIN-Level Quantity Limits for FBA Products
卖家可在"补充库存"页面查看各ASIN的具体限制数量。销量表现越好，限制相对越宽松。
Sellers can check specific quantity limits per ASIN on the "Restock Inventory" page. Better-selling products generally have more lenient limits.
3. 限时"免费移除"促销活动
3. Limited-Time "Free Removal" Promotion
7月14日起，美国站移除订单将免除费用，帮助卖家清理滞销库存。
Starting July 14, removal orders for US inventory will be fee-free to help sellers clear slow-moving stock.
卖家应对策略：
Seller Action Plan:
• 提升IPI分数：加快库存周转，处理滞留库存，优化库存结构
• Boost IPI Score: Accelerate inventory turnover, address stranded inventory, optimize stock composition
• 多渠道备货方案：结合海外仓+FBM模式，降低对FBA的单一依赖
• Multi-Channel Preparation: Combine overseas warehouses with FBM to reduce sole reliance on FBA
• 及时清理滞销品：利用免费移除期处理长期未售库存，避免产生仓储费
• Clear Slow Sellers: Take advantage of free removal to dispose of long-term unsold inventory
专家建议：2020年跨境电商面临诸多挑战，建议卖家：
Expert Advice: For cross-border e-commerce challenges in 2020, we recommend sellers:
1. 密切关注亚马逊政策变化
2. 灵活调整运营策略
3. 分散风险，不要把所有鸡蛋放在一个篮子里
1. Closely monitor Amazon policy changes
2. Flexibly adjust operation strategies
3. Diversify risks - don't put all eggs in one basket
数据来源：亚马逊官方公告、易仓科技分析
Data Source: Amazon Official Announcement, ECCANG Analysis
