亚马逊欧洲日本站仓储限制政策解析及卖家应对策略
2020年亚马逊政策变动频繁，继北美站之后，日本站和欧洲站也相继实施仓储限制政策，这对中国卖家而言无疑是雪上加霜。本文将详细解析最新政策内容，并为不同阶段的卖家提供针对性建议。
Frequent policy changes on Amazon in 2020. Following the North American station, the Japanese and European stations have also implemented warehouse restriction policies, which is undoubtedly adding insult to injury for Chinese sellers. This article will analyze the latest policy content in detail and provide targeted suggestions for sellers at different stages.
一、政策核心内容解读
1. Policy Core Content Interpretation
亚马逊官方邮件显示：欧洲站和日本站的IPI（库存绩效指标）≥500分的卖家才能享受无限制仓储，该政策从2020年9月1日持续至年底。具体考核时间点为7月27日和8月24日这两周，只要任意一周达标即可。
Amazon's official email shows: Only sellers with IPI (Inventory Performance Index) ≥500 points in European and Japanese stations can enjoy unlimited storage. This policy will last from September 1, 2020 to the end of the year. The specific assessment time points are July 27 and August 24, and meeting the standard in any week is sufficient.
限制政策包含两个维度：
The restriction policy includes two dimensions:
- FBA仓储空间限制（Warehouse space restrictions）
- ASIN级别的发货数量限制（ASIN-level shipping quantity restrictions）
二、不同卖家的影响分析
2. Impact Analysis on Different Sellers
对精品卖家的影响：仓储成本将显著增加，需要更精准的库存管理。建议：
Impact on boutique sellers: Storage costs will increase significantly, requiring more precise inventory management. Suggestions:
- 立即检查IPI分数（Check IPI score immediately）
- 优化滞销库存（Optimize slow-moving inventory）
- 考虑海外仓备货（Consider stocking in overseas warehouses）
对自发货卖家的影响：完全不受政策限制，是新卖家的最佳切入点。
Impact on self-delivery sellers: Completely unaffected by the policy, it is the best entry point for new sellers.
三、给新卖家的实操建议
3. Practical Advice for New Sellers
对于观望中的新卖家，我们建议采取"三步走"策略：
For new sellers who are watching and waiting, we recommend adopting a "three-step" strategy:
第一阶段：通过自发货模式熟悉平台规则（0-3个月）
Phase 1: Familiarize yourself with platform rules through self-delivery mode (0-3 months)
第二阶段：小批量测试FBA产品（3-6个月）
Phase 2: Small batch testing of FBA products (3-6 months)
第三阶段：规模化运营（6个月后）
Phase 3: Scale operation (After 6 months)
跨境电商行业正在经历深度调整期，精细化运营和本地化布局将成为未来制胜关键。建议卖家们：
The cross-border e-commerce industry is undergoing a period of deep adjustment, refined operation and localized layout will become the key to future success. Sellers are advised to:
- 定期关注亚马逊政策更新（Regularly follow Amazon policy updates）
- 建立多渠道销售网络（Establish multi-channel sales network）
- 优化供应链管理（Optimize supply chain management）
（本文观点来自跨境达人丹，经授权转载）
(The views in this article are from cross-border expert Dan, reprinted with permission)
