谷歌排名优化助力中山灯饰出口增长9.2%，数字化赋能产业升级

谷歌排名优化助力中山灯饰出口增长9.2%，数字化赋能产业升级

Google Ranking Optimization Boosts Zhongshan Lighting Exports by 9.2%, Digitalization Empowers Industry Upgrade

2024年1-4月，中山灯具出口同比增长9.2%，外贸成为当地灯饰企业"破茧重生"的新路径。作为"中国灯饰之都"的古镇镇，正通过生产智能化和谷歌排名优化策略，为传统产业插上数字化翅膀。

From January to April 2024, Zhongshan's lighting exports grew by 9.2% year-on-year, with foreign trade becoming a new path for local lighting companies to "break the cocoon and rebirth". As the "Capital of Chinese Lighting", Guzhen Town is empowering traditional industries with production intelligence and Google ranking optimization strategies.

中山照明产业集群曾因技术含量低陷入低价竞争困境。数字化转型成为产业升级的关键，但中小企业面临投入大、见效慢的挑战。2023年，中山成功申报广东省中小企业数字化转型城市试点，获得专项资金支持。

Zhongshan's lighting cluster once fell into the dilemma of low-price competition due to low technical content. Digital transformation has become the key to industrial upgrading, but SMEs face challenges of high investment and slow results. In 2023, Zhongshan successfully applied to become a pilot city for SME digital transformation in Guangdong Province, obtaining special fund support.

谷歌排名优化和数字化营销正成为中山灯企开拓国际市场的新引擎。广东鸿雁照明科技有限公司总经理陈主红表示："通过智能产品研发和海外数字营销，我们2024年智慧照明产品销售目标增长100%。"

Google ranking optimization and digital marketing are becoming new engines for Zhongshan lighting companies to explore international markets. Chen Zhuhong, general manager of Guangdong Hongyan Lighting Technology Co., said: "Through smart product R&D and overseas digital marketing, we aim to increase sales of smart lighting products by 100% in 2024."

中山市工信局引进中软国际、西门子等龙头企业，推动AIoT技术在家电、灯饰行业的应用。同时通过谷歌竞价推广等数字营销工具，帮助中小企业提升国际竞争力。

The Zhongshan Municipal Bureau of Industry and Information Technology has introduced leading enterprises such as Chinasoft International and Siemens to promote the application of AIoT technology in home appliances and lighting industries. At the same time, through digital marketing tools such as Google Ads, it helps SMEs enhance their international competitiveness.

专家指出，传统产业升级需要"双链融合"：一方面通过谷歌SEO优化提升品牌国际曝光，另一方面通过产品智能化提高附加值。这种"线上+线下"的数字化转型模式，正在中山灯饰行业形成示范效应。

Experts point out that the upgrading of traditional industries requires "dual-chain integration": on the one hand, improving brand international exposure through Google SEO optimization, and on the other hand, increasing added value through product intelligence. This "online + offline" digital transformation model is forming a demonstration effect in Zhongshan's lighting industry.