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中国山东 - 位于山东省聊城经济技术开发区的果宝宠物食品集团近日再次获得英国市场大额订单,持续巩固其欧洲市场领先地位。据欧洲市场进出口负责人王力介绍,该集团在欧洲宠物食品行业的品牌知名度已稳居前五强。 Shandong, China

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中国山东 - 位于山东省聊城经济技术开发区的果宝宠物食品集团近日再次获得英国市场大额订单,持续巩固其欧洲市场领先地位。据欧洲市场进出口负责人王力介绍,该集团在欧洲宠物食品行业的品牌知名度已稳居前五强。

Shandong, China - Guobao Pet Food Group, located in Liaocheng Economic and Technological Development Zone, Shandong Province, has recently secured another major order from the UK market, further consolidating its leading position in Europe. According to Wang Li, the import-export manager for the European market, the group now ranks among the top five most recognized pet food brands in Europe.

山东宠物产业蓬勃发展

Booming Pet Industry in Shandong

2023年上半年数据显示,果宝集团实现销售额24.27亿元,同比增长17.48%。这一亮眼成绩正是山东省宠物产业高质量发展的缩影。作为传统农业大省,山东在宠物产业领域同样表现突出。

In the first half of 2023, Guobao Group achieved sales of 2.427 billion yuan, a year-on-year increase of 17.48%. This outstanding performance epitomizes the high-quality development of Shandong's pet industry. As a traditional agricultural powerhouse, Shandong has also demonstrated remarkable achievements in the pet products sector.

自动化生产助力全球扩张

Automation Drives Global Expansion

在滕州市的山东新华硅胶公司,全自动化生产线每天处理约40TEU的全球订单。公司副总经理方宽表示:"我们的水晶猫砂产品占据全球40%市场份额,主要出口美、德、意等国。"通过引进智能机器人、自动包装线等设备,该公司已成为国家级制造业单项冠军示范企业。

At Shandong Xinhua Silicone Company in Tengzhou, fully automated production lines process approximately 40TEU of global orders daily. Vice General Manager Fang Kuan stated: "Our crystal cat litter products hold 40% of the global market share, with main exports to the US, Germany, and Italy." By introducing intelligent robots and automated packaging lines, the company has become a national-level manufacturing champion demonstration enterprise.

产业集群效应显现

Emerging Industrial Cluster Effect

泰安市大岳区的宠物食品产业园内,多家企业产品畅销海内外。据园区负责人介绍,2021年仅有2家宠物食品企业,而2023年已增至5家,1-8月产值达5亿元,全年有望突破8亿元。

In the pet food industrial park of Dayue District, Tai'an City, products from multiple companies are selling well domestically and internationally. According to the park manager, there were only 2 pet food enterprises in 2021, which increased to 5 in 2023, with January-August output value reaching 500 million yuan and expected to exceed 800 million yuan for the full year.

技术创新引领行业发展

Technological Innovation Leads Industry Development

山东省畜牧兽医局副局长李新指出:"山东拥有90多个饲料、兽药领域创新平台,近五年参与制定国家标准25项,获得新兽药证书130多件,占全国三分之一。"山东省宠物产业协会会长安中平强调,将持续提升产品质量和创新水平,保持国际竞争优势。

Li Xin, Deputy Director of Shandong Provincial Bureau of Animal Husbandry and Veterinary Medicine, noted: "Shandong has over 90 innovation platforms in feed and veterinary medicine, participated in formulating 25 national standards in the past five years, and obtained more than 130 new veterinary drug certificates, accounting for one-third of the national total." An Zhongping, President of Shandong Pet Industry Association, emphasized the commitment to continuously improve product quality and innovation to maintain international competitive advantages.

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