外贸供应链谷歌竞价广告推广指南：各国客户特点全解析

外贸供应链谷歌竞价广告推广指南：各国客户特点全解析

Google Ads Promotion Guide for Foreign Trade Supply Chain: Comprehensive Analysis of Customer Characteristics by Country

针对客户特点展开营销或谈判，能够帮助卖家大幅度提升转化率。但不同的国家，性格特点、主要需求存在较大差异，因此自建站卖家在开展外贸工作前，首先要了解的就是各国客户的特点。

Tailoring marketing or negotiation strategies to customer characteristics can help sellers significantly improve conversion rates. However, different countries have varying personality traits and primary needs, so understanding customer characteristics by country is essential for independent website sellers before engaging in foreign trade.

美洲客户特点 | American Customer Characteristics

北美客户：包括美国、加拿大、墨西哥等。北美客户非常注重效率，追求现实利益。开门见山，强调利润是关键策略。此外北美客户重视公私分明，避免在谈判中送礼或套近乎。

North American customers: Including the U.S., Canada, and Mexico. They value efficiency and practical benefits. Being straightforward and emphasizing profits are key strategies. Additionally, they maintain a clear distinction between work and personal relationships, so avoid giving gifts or being overly familiar during negotiations.

温馨小贴士：北美客户非常注重合同的法律效益，任何未履行合同的情况都会要求按约赔偿。

Tip: North American customers highly value the legal enforceability of contracts and will demand compensation for any breach.

南美客户：大多个人至上，合作需要足够耐心。节假日和周末通常不在线，付款周期较长，催款难度较高。

South American customers: They prioritize personal life and require patience in cooperation. They are usually unavailable during holidays and weekends, with longer payment cycles and higher difficulty in collecting payments.

欧洲客户特点 | European Customer Characteristics

南欧客户：包括意大利、西班牙等。非常注重时尚因素，产品外观是关键决策因素之一，同时也重视质量与价格。

Southern European customers: Including Italy, Spain, etc. They value fashion elements, with product appearance being a key decision factor, while also emphasizing quality and price.

北欧客户：性格沉稳，更注重产品质量而非价格。非常注重信誉，收款难度低。

Nordic customers: They are steady in character, focusing more on product quality than price. They highly value credibility, making payment collection easier.

西欧客户：包括英国、法国、德国等。非常谨慎，尤其在合同方面。卖家需在合同细则上多下功夫。

Western European customers: Including the UK, France, Germany, etc. They are very cautious, especially regarding contracts. Sellers need to pay extra attention to contract details.

亚洲客户特点 | Asian Customer Characteristics

东亚客户：日本客户对产品要求非常严格；韩国客户擅于谈判但部分信誉一般。

East Asian customers: Japanese customers have very strict product requirements; Korean customers are skilled negotiators but some have average credibility.

东南亚客户：马来西亚与越南客户注重感情往来；新加坡注重礼貌。大多对价格敏感。

Southeast Asian customers: Malaysian and Vietnamese customers value emotional connections; Singaporeans emphasize politeness. Most are price-sensitive.

非洲客户特点 | African Customer Characteristics

节奏较慢，需要耐心沟通。虽然发展程度不同，但普遍价格敏感，更关注性价比。

They operate at a slower pace, requiring patient communication. Although development levels vary, they are generally price-sensitive and focus more on cost-performance ratio.

最后建议：模仿客户的办事风格更容易获得信赖。我们专注外贸建站16年，服务跨境电商B2C和出口贸易B2B，提供可靠高效的建站工具和海外营销方案。

Final suggestion: Mimicking customers' working styles makes it easier to gain trust. We specialize in foreign trade website construction for 16 years, serving cross-border e-commerce B2C and export trade B2B, providing reliable and efficient website tools and overseas marketing solutions.