跨境电商B2B推广新趋势：海外仓模式助力外贸增长

跨境电商B2B推广新趋势：海外仓模式助力外贸增长

Cross-border E-commerce B2B Promotion Trends: Overseas Warehouses Boost Foreign Trade Growth

跨境电商正成为全球贸易的新引擎。今年上半年，中国跨境电商进出口额达1.22万亿元人民币，同比增长10.5%，增速高于外贸整体水平4.4个百分点。自2018年以来，跨境电商规模已增长1.2倍。

Cross-border e-commerce has become a new engine for global trade. In the first half of this year, China's cross-border e-commerce import and export volume reached 1.22 trillion yuan, a year-on-year increase of 10.5%, 4.4 percentage points higher than the overall foreign trade growth rate. Since 2018, the scale of cross-border e-commerce has grown by 1.2 times.

海外仓：跨境电商B2B推广的核心竞争力

Overseas Warehouses: The Core Competitiveness of Cross-border E-commerce B2B Promotion

广东省中山盈亮健康科技有限公司通过美国海外仓发货，显著提升了配送效率。"我们在美国市场的所有订单都从海外仓发货，比国内直发模式更高效，"公司业务经理温燕妮表示。

Zhongshan Yingliang Health Technology Co., Ltd. in Guangdong Province has significantly improved delivery efficiency by shipping from US overseas warehouses. "All our orders in the US market are shipped from overseas warehouses, which is much more efficient than direct shipping from China," said Wen Yanni, the company's business manager.

广东省跨境电商龙头企业尚睿科技带动近100家传统制造企业拓展海外市场，其90%以上的订单通过海外仓完成。截至目前，广东省已在全球建设各类海外仓总面积近600万平方米。

Shangrui Technology, a leading cross-border e-commerce company in Guangdong, has helped nearly 100 traditional manufacturing companies expand overseas markets, with over 90% of orders fulfilled through overseas warehouses. So far, Guangdong has built various overseas warehouses with a total area of nearly 6 million square meters worldwide.

各地创新B2B推广模式

Innovative B2B Promotion Models Across Regions

山东省聊城市冠县实施"前展后仓"模式，在公共海外仓设立品牌展示中心，并提供租金支持。冠县百佳食品的海外仓项目获得省级认定，上半年营业额达3010万美元，服务42家国内企业。

Guan County in Shandong Province implements the "exhibition in front, warehouse behind" model, establishing brand exhibition centers in public overseas warehouses with rental support. Baijia Food's overseas warehouse project received provincial recognition, achieving $30.1 million in revenue in the first half of the year while serving 42 domestic companies.

临沂市推进"海外百仓计划"，已在全球布局31处海外商城和海外仓。兰华集团在多个国家建设海外设施，包括马来西亚、美国等，并打造"中越边境仓"开拓国际贸易。

Linyi City promotes the "100 Overseas Warehouses Plan", having established 31 overseas malls and warehouses worldwide. Lanhua Group has built overseas facilities in multiple countries including Malaysia and the US, and created a "China-Vietnam Border Warehouse" to expand international trade.

政策支持助力跨境电商B2B推广

Policy Support Boosts Cross-border E-commerce B2B Promotion

拉萨市对认定为公共海外仓的企业给予最高500万元扶持，并提供50%租金补贴。依托尼泊尔海外仓，拉萨计划今年完成约4亿元出口额。

Lhasa City provides up to 5 million yuan in support for companies recognized as public overseas warehouses, along with 50% rental subsidies. Relying on Nepal's overseas warehouses, Lhasa plans to achieve about 400 million yuan in exports this year.

广东省商务厅制定跨境电商园区规划建设意见，出台高质量发展政策。浙江省开展"店开全球、品牌出海"行动，目前拥有20.6万家活跃跨境电商出口网店。

The Guangdong Department of Commerce has formulated opinions on the planning and construction of cross-border e-commerce parks and introduced high-quality development policies. Zhejiang Province carries out the "Stores Go Global, Brands Go Overseas" campaign, currently boasting 206,000 active cross-border e-commerce export stores.

文化产品成为跨境电商新增长点

Cultural Products Become New Growth Driver for Cross-border E-commerce

杭州安若素科技的油纸伞通过跨境电商平台日均接单100多个，中国风文化产品持续"圈粉"海外市场。浙江必创科技计划打造"跨境电商+文化产业"园区，构建文旅产品出海生态链。

Hangzhou Anruosu Technology's oil-paper umbrellas receive over 100 daily orders through cross-border e-commerce platforms, with Chinese-style cultural products continuously gaining popularity overseas. Zhejiang Bichuang Technology plans to create a "cross-border e-commerce + cultural industry" park and build an ecosystem for cultural tourism products going global.

为支持企业出海，杭州海关畅通跨境电商货运渠道，浙江省商务厅将建立企业培育库，重点推动传统企业转型跨境电商，创造新的增长点。

To support companies going global, Hangzhou Customs has streamlined cross-border e-commerce freight channels. The Zhejiang Department of Commerce will establish an enterprise cultivation database, focusing on transforming traditional businesses into cross-border e-commerce to create new growth points.