Google推广指南：如何在eBay开店并优化跨境电商业务
想要通过Google推广您的跨境电商业务？在eBay开店是一个绝佳的选择。本文将为您详细介绍eBay注册开店流程，并分享如何利用Google推广来提升您的店铺曝光度。
Want to promote your cross-border e-commerce business through Google? Opening an eBay store is an excellent choice. This article will detail the eBay registration process and share how to use Google promotion to increase your store's visibility.
企业注册eBay需要满足以下条件：
Requirements for business registration on eBay:
- 合法登记的企业用户，并能提供eBay要求的所有相关文件
- Legally registered business user who can provide all required documents
- 需注册为商业账户
- Must register as a business account
- 每个卖家只能申请一个企业入驻通道账户
- Each seller can only apply for one enterprise account
- 申请账号需通过eBay卖家账号认证并连结到已认证的PayPal账号
- The account must pass eBay seller verification and be linked to a verified PayPal account
而个人卖家只需注册并认证一个eBay账号，即可在全球开启销售之旅。通过Google推广可以快速提升您的产品曝光度。
For individual sellers, you only need to register and verify an eBay account to start selling globally. Using Google promotion can quickly increase your product visibility.
第一步：注册eBay交易账户
Step 1: Register an eBay trading account
- 打开www.ebay.com.hk或www.ebay.cn，点击左上方"注册"按钮
- Visit www.ebay.com.hk or www.ebay.cn and click the "Register" button at the top left
- 进入eBay注册页面后，设置账号和密码。之后您的邮箱会收到eBay发送的邮件
- On the registration page, set up your username and password. You will then receive an email from eBay
- 完成验证。点击"以短讯向我提供验证码"，然后输入收到的验证码即可
- Complete verification. Click "Send me verification code via SMS" and enter the code you receive
- 确认条款
- Confirm the terms
Google推广小贴士：注册完成后，建议立即设置店铺SEO优化，为后续的Google推广做好准备。
Google promotion tip: After registration, it's recommended to set up store SEO optimization immediately to prepare for future Google promotion.
eBay开店注册注意事项：
Important notes for eBay store registration:
- 注册账户时，请如实填写注册资料
- Fill in the registration information truthfully
- 使用hotmail、gmail、163等国际通用邮箱作为注册邮箱
- Use internationally recognized email services like Hotmail, Gmail, or 163
- 准备一张双币信用卡(VISA、MasterCard)
- Prepare a dual-currency credit card (VISA, MasterCard)
- 最好在跨国认证之后，再进行销售
- It's best to complete cross-border verification before selling
通过以上步骤完成eBay开店后，您可以开始规划Google推广策略，包括：
After completing the eBay store setup, you can start planning your Google promotion strategy, including:
- 使用Google Ads进行精准广告投放
- Using Google Ads for precise advertising
- 优化产品标题和描述中的关键词
- Optimizing keywords in product titles and descriptions
- 利用Google Analytics分析店铺流量
- Using Google Analytics to analyze store traffic
记住，成功的跨境电商业务需要结合平台运营和Google推广策略，才能获得最佳效果。
Remember, successful cross-border e-commerce requires a combination of platform operations and Google promotion strategies to achieve the best results.
