外贸公司如何通过谷歌优化竞价推广获取客户订单？个人网站还有生存空间吗？
在当前数字营销环境下，外贸公司获取客户订单的方式正在发生深刻变革。 谷歌优化（SEO）和竞价推广（PPC）已成为最有效的获客渠道之一。
For foreign trade companies, the ways to acquire customer orders are undergoing profound changes in the current digital marketing environment. Google SEO and PPC have become one of the most effective customer acquisition channels.
通过专业的SEO优化，外贸企业可以：
Through professional SEO optimization, foreign trade companies can:
- 提升网站在谷歌搜索结果中的自然排名
- Improve the website's organic ranking in Google search results
- 获取精准的海外客户流量
- Obtain accurate overseas customer traffic
- 建立品牌国际知名度
- Build international brand awareness
竞价推广（PPC）的优势则在于：
The advantages of PPC include:
- 快速获得精准流量
- Quickly obtain accurate traffic
- 可精准控制广告预算
- Precisely control advertising budget
- 实时效果监测和优化
- Real-time effect monitoring and optimization
个人网站的生存现状
The Survival Status of Personal Websites
以知名站长卢松松的网站为例，其广告位长期空缺，反映出个人网站变现的困境。同样，侃健身网运营近一年，谷歌广告收益微薄，电商转化几乎为零。
Taking the website of well-known webmaster Lu Songsong as an example, its advertising space has been vacant for a long time, reflecting the difficulties of monetization for personal websites. Similarly, Kan Fitness Network has been in operation for nearly a year with meager Google ad revenue and almost zero e-commerce conversion.
个人网站面临的主要挑战：
Main challenges for personal websites:
- 流量被大平台垄断
- Traffic is monopolized by big platforms
- 广告收益持续下降
- Continuous decline in advertising revenue
- 变现渠道单一
- Single monetization channel
- 运营成本压力
- Operating cost pressure
个人网站的未来出路
Future Solutions for Personal Websites
尽管面临挑战，个人网站仍可通过以下方式寻找突破：
Despite the challenges, personal websites can still find breakthroughs through the following methods:
1. 垂直领域深耕
选择细分领域，提供专业内容，建立权威地位。
1. Deep cultivation in vertical fields
Choose niche areas, provide professional content, and establish authoritative status.
2. 多元化变现
除广告外，可尝试知识付费、联盟营销、咨询服务等。
2. Diversified monetization
In addition to advertising, you can try knowledge payment, affiliate marketing, consulting services, etc.
3. 社交媒体联动
通过社交媒体引流，扩大影响力。
3. Social media linkage
Drive traffic through social media to expand influence.
4. 技术优化
提升网站速度、移动适配和用户体验。
4. Technical optimization
Improve website speed, mobile adaptation and user experience.
对于外贸企业，专业的SEO和PPC策略是获取海外订单的有效途径；而对于个人网站，则需要转变思维，寻找差异化竞争路线。
For foreign trade companies, professional SEO and PPC strategies are effective ways to obtain overseas orders; for personal websites, it is necessary to change thinking and find differentiated competition routes.
