制造业独立站+谷歌竞价推广：一个外贸SOHO的真实创业体验
创业动机：屡败屡战的职场生涯
Entrepreneurial Motivation: A Career History of Repeated Failures
作者在传统外贸行业屡次碰壁后，最终选择跨境电商客服工作作为过渡，同时开始筹备自己的外贸事业。这段经历证明，失败往往是最好的创业导师。
After repeated setbacks in traditional foreign trade, the author eventually chose cross-border e-commerce customer service as a transitional job while preparing to start their own foreign trade business. This experience proves that failure is often the best entrepreneurship mentor.
创业筹备：从1688开始的供应链建设
Startup Preparation: Supply Chain Construction Starting from 1688
加入学长创业团队后，他们以工厂主营产品为核心进行品类扩展。由于工厂资源有限，作者不得不通过1688平台获取产品图片、中文信息和供应商目录，这种"轻资产"创业方式成为许多外贸SOHO的典型路径。
After joining the senior's startup team, they expanded product categories based on the factory's main products. Due to limited factory resources, the author had to obtain product images, Chinese information and supplier catalogs through 1688 platform. This "asset-light" entrepreneurship approach has become a typical path for many foreign trade SOHOs.
工厂考察：实地验证供应链实力
Factory Inspection: On-site Verification of Supply Chain Strength
9月份的刀具产业带考察让作者获得了宝贵的一手信息：
1. 实地评估工厂生产能力
2. 识别优势产品
3. 收集行业竞争情报
4. 拍摄生产流程视频素材
The September inspection of the knife manufacturing cluster provided the author with valuable first-hand information:
1. On-site evaluation of factory production capacity
2. Identification of advantage products
3. Collection of industry competition intelligence
4. Shooting production process video materials
平台策略：阿里基础版+谷歌独立站双轨并行
Platform Strategy: Alibaba Basic + Google Independent Website Dual-track Approach
作者采用了典型的B2B平台+独立站组合：
• 阿里国际站：29800元基础套餐+新手包，带来一定流量和询盘
• 谷歌独立站：1个月建设周期，目前处于广告测试阶段
The author adopted a typical B2B platform + independent website combination:
• Alibaba International: 29,800 yuan basic package + starter kit, bringing certain traffic and inquiries
• Google independent website: 1-month construction period, currently in the advertising testing phase
客户开发：从印度受挫到东南亚转型
Customer Development: From Frustration in India to Southeast Asia Transformation
初期锁定印度市场遭遇价格战打击后，团队及时调整策略：
✓ 转向东南亚新兴市场
✓ 利用海关数据精准获客
✓ 通过阿里RFQ挖掘潜在客户
✓ 加强SNS社交营销
After initial setbacks in the Indian market due to price wars, the team promptly adjusted strategies:
✓ Shift to emerging Southeast Asian markets
✓ Use customs data for precise customer acquisition
✓ Mine potential customers through Alibaba RFQ
✓ Strengthen SNS social marketing
SEO优化建议：本文针对"制造业独立站"、"谷歌竞价推广"、"外贸SOHO"等关键词进行了优化，通过真实案例分享提升内容价值，适合作为外贸创业指南类内容。
SEO Optimization Suggestions: This article is optimized for keywords such as "manufacturing independent website", "Google Ads", and "foreign trade SOHO". It enhances content value through real case sharing and is suitable as a foreign trade entrepreneurship guide.
