重磅!Evri接棒Hermes UK:跨境物流行业的社会责任新标杆
重磅!Evri接棒Hermes UK:跨境物流行业的社会责任新标杆
Evri Succeeds Hermes UK: A New Benchmark of Social Responsibility in Cross-Border Logistics
国际物流巨头更名升级 | International Logistics Giant Rebrands
拥有48年历史的英国最大包裹投递商之一Hermes UK于2022年正式更名为Evri。这次品牌升级不仅体现在名称变更,更代表着其在运营流程、IT系统和ESG(环境、社会与治理)原则方面的全面进化。
One of the UK's largest parcel delivery companies, Hermes UK with 48 years of history, officially rebranded as Evri in 2022. This transformation signifies comprehensive upgrades in operational processes, IT systems and ESG principles.
跨境电商物流需求激增 | Surge in Cross-Border E-commerce Logistics Demand
2021年中国进出口规模首次突破6万亿美元大关。BigCommerce调查显示,77%的消费者会因物流不达标而放弃购买。这促使物流企业加速创新,从海外仓建设到智能分拣系统,全面提升跨境交付效率。
China's import-export volume exceeded $6 trillion for the first time in 2021. According to BigCommerce, 77% of consumers would abandon purchases due to poor logistics. This drives logistics companies to innovate, from overseas warehouses to smart sorting systems, enhancing cross-border delivery efficiency.
行业痛点与ESG转型 | Industry Challenges & ESG Transformation
在快速扩张的同时,行业暴露出罢工潮、货物延误、服务差等问题。Evri率先践行ESG理念:投入700万英镑养老金计划、提供带薪产假,并被GMB工会认证为"英国首创"的员工关怀方案。
While expanding rapidly, the industry faces challenges like strikes, delivery delays and poor service. Evri pioneers ESG practices: investing £7 million in pension plans, offering paid parental leave, and being recognized by GMB Union as "UK's first" employee care program.
品牌进化历程 | Brand Evolution
- 1974年:以Grattan之名创立,仅7名员工
- 2009年:更名为Hermes,开启C2C快递模式
- 2020年:疫情期间投资1亿英镑实现连续5年增长
- 2022年:升级为Evri,提出"Delivery made for you"新理念
未来展望 | Future Outlook
目前Evri已在英国、法国、德国等6国开展业务,拥有6000+包裹商店。其新品牌理念"For Evri One, For Evri Day, For Evri Where"预示着物流行业将进入服务质量与社会责任并重的新阶段。
Evri now operates in 6 countries including UK, France and Germany, with 6000+ parcel shops. Its new philosophy signals the industry's shift towards balancing service quality and social responsibility.
