谷歌收录优化：Temu与谷歌竞价推广效果分析及亚马逊热销品类深度解析

谷歌收录优化：Temu与谷歌竞价推广效果分析及亚马逊热销品类深度解析

Google Indexing Optimization: Analysis of Temu and Google Ads Performance with Amazon Best-Selling Categories Insights

随着通货膨胀重塑消费格局，谷歌收录优化成为电商营销的关键策略

As inflation reshapes consumer landscape, Google indexing optimization becomes crucial for e-commerce marketing strategies

根据Jungle Scout第三季度报告，55%的消费者因通货膨胀调整假日购物计划。2021年美国消费者假日季平均支出为826.12美元，而今年67%的消费者预计支出将低于500美元。

According to Jungle Scout's Q3 report, 55% of consumers plan to adjust their holiday shopping plans due to inflation. In 2021, the average spending of U.S. consumers during the holiday season was $826.12, while this year 67% of consumers expect to spend less than $500.

节日装饰品类销售数据分析

Holiday Decoration Sales Data Analysis

在计划缩减开支的消费者中，20%表示将减少节日装饰用品的购买。与2021年同期相比，2022年11月部分节日装饰品类表现：

Among consumers planning to cut spending, 20% said they would reduce purchases of holiday decorations. Compared with the same period in 2021, performance of some holiday decoration categories in November 2022:

饰品：收入下降49%，销量下降57%

Ornaments: Revenue down 49%, sales volume down 57%

节日贺卡：收入下降21%，销量下降17%

Holiday Cards: Revenue down 21%, sales volume down 17%

花环：收入下降20%，销量下降14%

Wreaths: Revenue down 20%, sales volume down 14%

礼物包装：收入下降13%，销量下降17%

Gift Wrap: Revenue down 13%, sales volume down 17%

亚马逊11月爆款产品TOP5

Amazon's Top 5 Best-Selling Products in November

丑萌节日毛衣：收入增长9264%，相关搜索量增长2081%

Ugly Holiday Sweater: Revenue growth 9264%, related search volume growth 2081%

法兰绒睡衣套装：收入增长8945%，相关搜索量增长768%

Flannel PJ Set: Revenue growth 8945%, related search volume growth 768%

带灯装饰花环：收入增长7268%，相关搜索量增长946%

Decorative Garland with Lights: Revenue growth 7268%, related search volume growth 946%

假日浴室套装：收入增长5765%，相关搜索量增长1026%

Holiday Bathroom Set: Revenue growth 5765%, related search volume growth 1026%

星形树顶饰：收入增长5394%，相关搜索量增长134%

Star Tree Topper: Revenue growth 5394%, related search volume growth 134%

谷歌收录优化与营销策略建议

Google Indexing Optimization and Marketing Strategy Recommendations

面对消费紧缩，消费者更倾向于选择打折商品或二手物品。对于季节性商品卖家而言，谷歌收录优化结合节日促销时机和精准关键词投放至关重要。

Faced with spending cuts, consumers are more inclined to choose discounted or second-hand goods. For seasonal product sellers, Google indexing optimization combined with holiday promotion timing and precise keyword targeting is crucial.

Temu和谷歌竞价推广通过谷歌收录优化技术，可帮助商家精准触达目标客户，提升产品曝光率和转化率。

Temu and Google Ads, through Google indexing optimization techniques, can help merchants accurately reach target customers and improve product exposure and conversion rates.

封面图源/图虫创意

Cover image source/Tuchong Creative