谷歌搜索留痕：空间计算与AI赋能下的VR/AR设备市场趋势与推广策略
在当今数字化时代，谷歌搜索留痕已成为企业在线推广的重要策略之一。特别是对于北京地区的24小时在线SEO推广服务，利用谷歌竞价进行中国市场推广，结合空间计算技术的崛起，已成为行业新趋势。
With the rise of the digital age, Google search trace has become one of the key strategies for online business promotion. Especially for 24/7 SEO promotion services in Beijing, leveraging Google Ads for the Chinese market, combined with the emergence of spatial computing technology, has become an industry trend.
VR（虚拟现实）和AR（增强现实）设备正通过AI技术实现全面升级。苹果头显设备在中国市场发售后的反馈显示，用户体验褒贬不一。部分用户对其沉浸式空间和内容体验赞不绝口，而另一些用户则指出产品过重，长时间佩戴会导致不适。相比之下，VisionPro通过眼动控制提升了沉浸感，但需外接电池增加了整体重量。
VR (Virtual Reality) and AR (Augmented Reality) devices are undergoing comprehensive upgrades through AI technology. Feedback on Apple's headset device after its launch in the Chinese market has been mixed. Some users praised its immersive spatial and content experience, while others pointed out that the product is too heavy, causing discomfort during prolonged use. In comparison, VisionPro enhances immersion through eye-tracking control but requires an external battery, increasing the overall weight.
值得关注的是，苹果在WWDC开发者大会上宣布将为VisionPro引入Apple Intelligence功能，深度集成AI技术，这无疑为未来科技潮流注入强心针。据艾瑞咨询分析，VisionPro的发售对XR市场起到了带动作用，但硬件与内容生态仍需完善。预计2024年全球头显设备出货量将小幅上涨，超过810万台。
It is worth noting that Apple announced at the WWDC developer conference that it will introduce Apple Intelligence features to VisionPro, deeply integrating AI technology, which undoubtedly injects a strong impetus into future tech trends. According to iResearch analysis, the launch of VisionPro has boosted the XR market, but hardware and content ecosystems still need improvement. Global headset device shipments are expected to see a slight increase in 2024, exceeding 8.1 million units.
相较于笨重的头显设备，轻巧的AI眼镜在日常生活中更具实用性。2023年，AI大模型风靡，可穿戴设备成为新的应用场景。真无线耳机、智能手表和AR智能眼镜成为三大主流AI终端。IDC数据显示，2024年可穿戴设备出货量预计达5.597亿部，同比增长10.5%，其中智能眼镜增长最快，2023年出货量增长128.2%。
Compared to bulky headset devices, lightweight AI glasses are more practical in daily life. In 2023, AI large models became popular, and wearable devices emerged as new application scenarios. True wireless earphones, smartwatches, and AR smart glasses have become the three main AI terminals. IDC data indicates that wearable device shipments are expected to reach 559.7 million units in 2024, a year-on-year increase of 10.5%, with smart glasses showing the fastest growth, with shipments increasing by 128.2% in 2023.
Meta与雷朋联合推出的智能眼镜Ray-Ban Meta在市场上表现突出，其销量证明了AI智能眼镜的需求。功能上，这款眼镜支持实时翻译和问答，具备“能听会看”的能力。近期，Solos也发布了集成GPT-4o大模型的AirGoVision智能眼镜，计划与Meta竞争。分析认为，实用性是AI智能眼镜赢得用户的关键，如Meta的“智拍”功能。
The smart glasses Ray-Ban Meta, jointly launched by Meta and Ray-Ban, have performed exceptionally well in the market, with sales proving the demand for AI smart glasses. Functionally, these glasses support real-time translation and Q&A, possessing the ability to "hear and see." Recently, Solos also launched the AirGoVision smart glasses integrated with the GPT-4o large model, planning to compete with Meta. Analysis suggests that practicality is the key to winning users for AI smart glasses, such as Meta's "smart shooting" feature.
除了VR头显和AR眼镜，新的XR设备形态不断涌现。例如XREAL推出的空间计算终端XREAL BeamPro，定义了分体式AR眼镜。该产品由AR眼镜和类似智能手机的终端组成，提供独特的办公体验。然而，国内VR产业与美国、欧洲和日本相比仍处于早期阶段，需在资金、技术研发和市场推广方面升级。
In addition to VR headsets and AR glasses, new XR device forms continue to emerge. For example, XREAL's spatial computing terminal XREAL BeamPro defines a split-type AR glasses. The product consists of AR glasses and a smartphone-like terminal, providing a unique office experience. However, China's VR industry is still in its early stages compared to the US, Europe, and Japan, and requires upgrades in funding, technological R&D, and market promotion.
MR（混合现实）作为AR与VR技术的结合，正成为设备进化的明确趋势。透视技术是MR的核心，其中AR眼镜多采用OST方案，而VST技术更适合主流VR产品。VisionPro采用VST技术，引导更多厂商为VR设备配置透视功能。全彩透视功能的实现促进了虚拟与现实融合，但技术普及仍受算力、算法精度和成本限制。
MR (Mixed Reality), as a combination of AR and VR technologies, is becoming a clear trend in device evolution. Perspective technology is the core of MR, with AR glasses mostly adopting OST solutions, while VST technology is more suitable for mainstream VR products. VisionPro's adoption of VST technology guides more manufacturers to equip VR devices with perspective functions. The implementation of full-color perspective promotes the integration of virtual and real worlds, but technological普及 is still limited by computing power, algorithm accuracy, and cost.
总之，通过谷歌搜索留痕策略，结合AI技术与空间计算趋势，VR和AR设备在中国市场的推广将更加高效。行业需共同努力，攻克硬件挑战，丰富内容生态，以推动全球VR产业的成熟与发展。
In summary, through the Google search trace strategy, combined with AI technology and spatial computing trends, the promotion of VR and AR devices in the Chinese market will become more efficient. The industry needs to work together to overcome hardware challenges and enrich the content ecosystem to promote the maturity and development of the global VR industry.
