中国宠物经济行业大数据：从吃饱到吃好的消费升级趋势
中国宠物经济行业大数据：从吃饱到吃好的消费升级趋势
China Pet Economy Industry Big Data: Consumption Upgrade Trend from Basic to Premium
随着三月全国各地宠物展的密集举办，中国宠物经济正展现出蓬勃发展的态势。据艾媒咨询不完全统计，仅2024年3月全国就有6场大型宠物展，全年预计将举办数十场。这一现象反映出中国宠物市场正在经历快速扩张期。
As pet exhibitions are intensively held across China in March, the country's pet economy is showing vigorous development. According to iiMedia Research's incomplete statistics, there were 6 large-scale pet exhibitions nationwide in March 2024 alone, with dozens expected throughout the year. This phenomenon reflects the rapid expansion phase of China's pet market.
宠物角色转变：从动物到家庭成员
Pet Role Transformation: From Animals to Family Members
艾媒咨询调研数据显示，超过70%的宠物主将宠物视为家人、朋友或伴侣。随着中国养宠人数持续攀升，"宠物即家人"的理念正在成为社会主流。
iiMedia Research survey data shows that over 70% of pet owners regard their pets as family members, friends or companions. With the continuous increase in pet ownership in China, "pets as family" concept is becoming mainstream.
宠物食品消费升级：从量到质的转变
Pet Food Consumption Upgrade: From Quantity to Quality
2023年中国居民人均可支配收入达39,218元，消费观念正从"吃得饱"向"吃得好"转变。数据显示：
- 64.89%消费者年均宠物食品消费501-1500元
- 58.09%消费者最关注宠物食用喜好
- 50.18%重视用户口碑
- 43.57%关注产品原料
In 2023, China's per capita disposable income reached 39,218 yuan, and consumption concepts are shifting from "eating enough" to "eating well". Data shows:
- 64.89% of consumers spend 501-1500 yuan annually on pet food
- 58.09% of consumers pay most attention to pets' eating preferences
- 50.18% value user reputation
- 43.57% focus on product ingredients
功能性宠物食品需求旺盛
Strong Demand for Functional Pet Food
超八成宠物主会购买功能性宠物食品，主要类型包括：
| 类型 | 占比 | Type | Percentage |
|---|---|---|---|
| 消化类 | 59.51% | Digestive | 59.51% |
| 洁齿类 | 49.78% | Dental Care | 49.78% |
| 补钙类 | 42.92% | Calcium Supplement | 42.92% |
Over 80% of pet owners purchase functional pet food, main types include:
宠物保健品市场快速增长
Rapid Growth of Pet Healthcare Market
79.41%的宠物主会给宠物使用保健品，主要产品类型：
- 强身健体类(80.32%)
- 缓解病症类(61.34%)
- 亮丽毛发类(23.84%)
79.41% of pet owners use healthcare products for pets, main product types:
- Body strengthening (80.32%)
- Symptom relief (61.34%)
- Coat beautifying (23.84%)
宠物用品市场特点
Characteristics of Pet Supplies Market
消费者购买宠物用品时最关注：
- 功能性(65.07%)
- 质量(60.48%)
- 安全性(54.41%)
Consumers pay most attention to when purchasing pet supplies:
- Functionality (65.07%)
- Quality (60.48%)
- Safety (54.41%)
市场趋势：智能化产品如智能喂食器、定位器等正成为行业发展的重要方向，为消费者提供更便捷的养宠体验。
Market trends: Smart products like intelligent feeders and trackers are becoming important development directions, providing more convenient pet-keeping experiences.
