亚马逊品牌注册与推广全攻略：从A+页面到品牌旗舰店运营
第一章：亚马逊品牌注册指南
Chapter 1: Amazon Brand Registration Guide
亚马逊品牌注册的资格要求
Eligibility Requirements for Amazon Brand Registry
要获得符合亚马逊品牌注册的资格，卖家的品牌必须在希望注册的每个国家/地区具有有效的注册商标。
To qualify for Amazon Brand Registry, sellers must have a valid registered trademark in each country/region where they wish to register.
如何注册亚马逊品牌
How to Register an Amazon Brand
1. 创建账户：登陆http://brandservices.amazon.com/cn
1. Create an account: Log in to http://brandservices.amazon.com/cn
2. 四步注册流程：品牌资格→知识产权信息→其他品牌信息→验证码回传
2. Four-step registration process: Brand eligibility → Intellectual property information → Other brand information → Verification code return
常见问题解析：
FAQ Analysis:
为什么我的品牌总是申请亚马逊品牌注册不成功？
Why does my brand always fail to register with Amazon Brand Registry?
• 没有正确填写商标注册号
• Incorrect trademark registration number
• 商标类型选择错误
• Wrong trademark type selected
第二章：亚马逊A+页面打造指南
Chapter 2: Amazon A+ Page Creation Guide
什么是"A+页面"？
What is an "A+ Page"?
在商品详情页面的"商品描述"中，A+具有通过图片和文字的组合增强商品宣传效果的作用。
In the product detail page's "Product Description" section, A+ enhances product promotion through the combination of images and text.
使用"A+页面"的好处：
Benefits of Using A+ Pages:
• 更好地体现商品特征和差异点
• Better showcase product features and differentiators
• 促进消费者的购买决定
• Facilitate consumer purchase decisions
• 提升搜索引擎优化(SEO)效果
• Improve SEO performance
A+页面模块选择建议：
A+ Module Selection Recommendations:
时尚类产品：带文本的图片标题、标准图片和浅文本覆盖
Fashion Products: Image with text header, Standard image with light text overlay
科技类产品：多个图片模块A+、标准比较图
Tech Products: Multiple image modules A+, Standard comparison chart
第三章：亚马逊品牌旗舰店运营
Chapter 3: Amazon Brand Store Operations
品牌旗舰店特点：
Brand Store Features:
• 讲述品牌故事并展示商品
• Tell brand stories and showcase products
• 无需编码即可设计
• Design without coding
• 借助广告提升网站流量
• Increase traffic through advertising
品牌旗舰店装修目标：
Brand Store Design Goals:
1. 主页展示：直观反映品牌所属品类
1. Homepage display: Clearly reflect brand category
2. 导航栏展示：基于顾客需求设置逻辑
2. Navigation bar: Set logic based on customer needs
3. 商品展示：使用精选促销小工具
3. Product display: Use featured promotion widgets
第四章：亚马逊品牌名称政策
Chapter 4: Amazon Brand Name Policy
亚马逊平台品牌定义：
Amazon Platform Brand Definition:
亚马逊将品牌视为代表一款商品或一组商品的名称。
Amazon considers a brand as a name representing a product or group of products.
常见问题：
Frequently Asked Questions:
按需打印商品是否应使用"不适用"？
Should print-on-demand products use "Generic"?
如果商品或包装上没有品牌标识，则应使用"不适用"。
If there is no brand logo on the product or packaging, "Generic" should be used.
如何解决新品牌名称错误代码5665？
How to resolve new brand name error code 5665?
1. 完成亚马逊品牌注册
1. Complete Amazon Brand Registry
2. 提供显示品牌信息的商品和包装图片
2. Provide product and packaging images showing brand information
