2023年中国外贸进出口数据分析及2024年展望：如何通过谷歌推广获取外贸订单

2023年中国外贸进出口数据分析及2024年展望：如何通过谷歌推广获取外贸订单

China's Foreign Trade Import and Export Data Analysis 2023 and 2024 Outlook: How to Get Foreign Trade Orders Through Google Ads

2023年中国外贸进出口总值达41.76万亿元，同比增长0.2%。其中出口23.77万亿元，增长0.6%；进口17.99万亿元，下降0.3%。12月单月进出口3.81万亿元创历史新高，环比增长2.8%。

China's total foreign trade import and export value reached 41.76 trillion yuan in 2023, a year-on-year increase of 0.2%. Exports were 23.77 trillion yuan, up 0.6%; imports were 17.99 trillion yuan, down 0.3%. December's single-month import and export value of 3.81 trillion yuan hit a record high, up 2.8% month-on-month.

外贸结构优化：一带一路国家占比提升

Optimized Trade Structure: Increased Proportion with Belt and Road Countries

2023年对共建"一带一路"国家进出口19.47万亿元，增长2.8%，占比提升至46.6%。新三样产品（电动载人汽车、锂离子蓄电池、太阳能蓄电池）出口突破万亿元大关，增长29.9%。

In 2023, trade with Belt and Road countries reached 19.47 trillion yuan, up 2.8%, accounting for 46.6% of total trade. The "new three" products (electric passenger vehicles, lithium-ion batteries, solar batteries) exports exceeded the trillion yuan mark, growing by 29.9%.

为什么外贸企业需要做谷歌推广？

Why Do Foreign Trade Enterprises Need Google Ads?

1. 精准触达全球买家：谷歌覆盖全球90%以上的互联网用户，通过关键词广告可精准定位潜在客户。

2. 提升品牌国际影响力：谷歌图片广告能直观展示产品优势，增强买家信任度。

3. 数据驱动优化：谷歌分析工具可追踪转化效果，持续优化投放策略。

1. Precisely Reach Global Buyers: Google covers over 90% of global internet users, allowing precise targeting of potential customers through keyword ads.

2. Enhance Brand International Influence: Google image ads can visually showcase product advantages and increase buyer trust.

3. Data-Driven Optimization: Google Analytics tools can track conversion effects and continuously optimize advertising strategies.

2024年外贸展望：出口有望回暖

2024 Foreign Trade Outlook: Export Recovery Expected

超过75%的企业预计2024年进出口持平或增长。专家预测2024年出口增速约4.0%，"新三样"产品和一带一路市场将成为主要增长点。

Over 75% of enterprises expect imports and exports to remain stable or grow in 2024. Experts predict export growth of about 4.0% in 2024, with "new three" products and Belt and Road markets becoming the main growth drivers.

个人如何接外贸订单？

How Can Individuals Get Foreign Trade Orders?

1. 建立专业网站：优化SEO，确保国际买家能通过谷歌搜索找到你

2. 利用B2B平台：在阿里巴巴国际站等平台展示产品

3. 社交媒体营销：通过LinkedIn等平台建立商业联系

4. 参加国际展会：线上线下结合拓展客户资源

1. Build a Professional Website: Optimize SEO to ensure international buyers can find you through Google search

2. Utilize B2B Platforms: Showcase products on platforms like Alibaba International

3. Social Media Marketing: Establish business connections through platforms like LinkedIn

4. Participate in International Exhibitions: Combine online and offline methods to expand customer resources