2024中国玩具和婴童用品行业白皮书：线下市场复苏与出口新趋势
中国玩具协会最新发布的《2024中国玩具和婴童用品行业发展白皮书》显示，尽管2023年面临全球市场挑战，中国玩具行业仍展现出强劲韧性。
The newly released 2024 China Toy & Juvenile Products Industry Development White Paper by the China Toy Association reveals the industry's remarkable resilience despite 2022 global market challenges.
出口数据亮点：
Export Highlights:
- 2023年玩具出口额405.7亿美元（不含游戏），虽同比下降但仍处历史高位
- 2023 toy exports reached $40.57 billion (excluding games), maintaining historically high levels despite YoY decrease
- 对俄罗斯出口增长12.4%，中亚五国激增72.4%
- Exports to Russia grew 12.4%, with Central Asian countries surging 72.4%
- 儿童推车出口16.4亿美元，墨西哥市场增长64.7%
- Baby stroller exports totaled $1.64 billion, with 64.7% growth in Mexican market
国内市场表现：
Domestic Market Performance:
- 玩具零售总额906.9亿元（不含潮流玩具），同比增长2.7%
- Toy retail sales reached 90.69 billion yuan (excluding collectibles), up 2.7% YoY
- 线下渠道显著复苏，百货商场和购物中心增长明显
- Notable recovery in offline channels with department stores and shopping malls showing strong growth
- 奶瓶市场增长2.4%至68.1亿元，儿童安全座椅市场下降9.4%
- Baby bottle market grew 2.4% to 6.81 billion yuan while child safety seats declined 9.4%
该白皮书为行业从业者提供了关键市场洞察，特别指出新兴市场出口机会和线下零售的复苏趋势，对制定2024年营销策略具有重要参考价值。
The white paper provides critical market insights for industry players, highlighting export opportunities in emerging markets and offline retail recovery trends, offering valuable guidance for 2024 marketing strategies.
