多渠道SEO推广招聘：谷歌广告设置全攻略
为什么谷歌要做推广？ | Why does Google need advertising?
谷歌广告是机械类产品快速获取询盘的主要营销渠道。虽然展示广告、视频广告等也有推广效果，但预算有限时建议优先选择搜索广告。
Google Ads is the primary marketing channel for mechanical products to quickly obtain inquiries. While display ads and video ads are also effective, search ads should be prioritized when budget is limited.
20字学会搭建谷歌Ads | 20-word guide to Google Ads setup
选类型→设目标→定网络→选地区→设预算
Select type→Set goals→Choose network→Select region→Set budget
谷歌广告核心结构 | Core structure of Google Ads
1. 广告系列设置(地理位置/语言/预算/出价策略)
2. 广告组设置(关键词/广告语)
3. 附加信息(加分项)
1. Campaign settings (Location/Language/Budget/Bidding strategy)
2. Ad group settings (Keywords/Ad copy)
3. Extensions (Value-added elements)
高效搭建技巧 | Efficient setup tips
建议提前制作Excel表单，包含6项关键信息：广告系列、广告组、关键词、产品网址、广告标题、广告描述。
Prepare an Excel sheet with 6 key elements: Campaign, Ad group, Keywords, Product URL, Ad headline, Ad description.
五步创建广告系列 | 5 steps to create campaign
1. 新建广告系列 → New campaign
2. 选择广告类型和目标 → Select ad type & objective
3. 选择投放网络(取消展示广告) → Choose network (disable display)
4. 设置投放国家和语言 → Set location & language
5. 设置预算(新手建议30-50元) → Set budget (30-50RMB for beginners)
创建广告组关键步骤 | Key steps for ad group
1. 设置名称/出价/关键词 → Set name/bid/keywords
2. 撰写广告语(标题+描述+网址) → Write ad copy (headline+description+URL)
3. 保存并发布 → Save & publish
新手注意事项 | Beginner tips
• 初始预算设置30-50元避免浪费 → Start with 30-50RMB budget
• 选择人工出价而非智能点击付费 → Choose manual CPC over smart bidding
• 广告通过审核会立即展示 → Ads show immediately after approval
