阿里巴巴国际站为什么要做谷歌推广？独立站建站成本全解析

阿里巴巴国际站为什么要做谷歌推广？独立站建站成本全解析

Why Should Alibaba International Station Do Google Promotion? Complete Analysis of Independent Website Construction Costs

跨境电商创业者最关心的三大问题：

1. "建独立站要多少钱？"

2. "独立站运营很烧钱吧？"

3. "拿一两万做独立站有意义吗？"

Three most concerned questions for cross-border e-commerce entrepreneurs:

1. "How much does it cost to build an independent website?"

2. "Is operating an independent website expensive?"

3. "Is it meaningful to spend 10,000-20,000 yuan on an independent website?"

建站环节 | Website Building Phase

1. 域名费用 | Domain Name Cost

域名是网站的唯一标识，国内注册.com域名年费约70-200元。使用SaaS工具建站时，初始会获得二级域名(xxx.giimall.com)，正式上线需绑定一级域名(xxx.com)。

The domain name is the unique identifier of a website. Registering a .com domain in China costs about 70-200 yuan/year. When using SaaS tools to build a site, you initially get a subdomain (xxx.giimall.com), but need to bind a top-level domain (xxx.com) for official launch.

2. 建站费用 | Website Building Cost

不同平台收费差异大：Shopify每月39美元起(含模板费和佣金)，GiiMall仅收取建站费(1680元/季或4980元/年)，包含免费模板、0佣金和免费插件。

Platforms vary greatly in pricing: Shopify starts at $39/month (including template fees and commissions), while GiiMall only charges building fees (1680 yuan/quarter or 4980 yuan/year), including free templates, 0 commission and free plugins.

3. 支付渠道费用 | Payment Channel Cost

PayPal免费开通，信用卡收款需支付年费(2800-5000元)。GiiMall支持PayPal、信用卡和COD(货到付款)三种方式。

PayPal is free to open, while credit card payment requires annual fees (2800-5000 yuan). GiiMall supports PayPal, credit cards and COD (cash on delivery).

运营环节 | Operation Phase

1. 平台手续费 | Platform Commission

Shopify收取0.5%-2%的销售额作为佣金，GiiMall无平台手续费。

Shopify charges 0.5%-2% of sales as commission, while GiiMall has no platform fees.

2. 收款手续费 | Payment Processing Fees

PayPal每笔收款收取4.4%+0.3美元，信用卡手续费约3%-4%。

PayPal charges 4.4%+$0.3 per transaction, credit card fees are about 3%-4%.

3. 物流与关税 | Logistics & Duties

根据发货方式和目的地国家不同，这部分费用差异较大。可与物流公司洽谈双清价格。

Costs vary greatly depending on shipping method and destination country. You can negotiate DDP prices with logistics companies.

4. 广告推广 | Advertising

付费广告(Facebook/Google)和内容营销(TikTok/Instagram)两种方式。后者成本更低但见效较慢。

Paid ads (Facebook/Google) and content marketing (TikTok/Instagram). The latter is cheaper but slower.

总结 | Conclusion

独立站建站成本最低仅需1750元/季或5050元/年。运营成本中，除固定费用外，推广费用最具弹性空间。总体来看，独立站启动门槛并不高。

The minimum cost to build an independent website is only 1750 yuan/quarter or 5050 yuan/year. Among operating costs, advertising is the most flexible. Overall, the entry threshold for independent websites is not high.

如果您也想搭建独立站，欢迎关注我们获取更多专业建议！

If you also want to build an independent website, welcome to follow us for more professional advice!