Google推广策略：字节跳动收购Oladance加速AI硬件生态布局
在当今全球化的数字营销环境中，Google推广已成为国际外贸平台获取客户的核心手段。中国互联网巨头字节跳动近日完成对国内新兴耳机品牌Oladance的全资收购，这一战略举措不仅强化了其在AI硬件领域的地位，也为通过Google推广拓展全球市场提供了新机遇。
According to business registration information, Chinese internet giant ByteDance has completed the full acquisition of emerging headphone brand Oladance, now holding 100% shares with all previous investors exiting. This marks another significant step in ByteDance's AI hardware strategy and opens new avenues for Google promotion in the global market.
公开资料显示，Oladance成立于2021年，由前BOSE高管李浩乾联合多位BOSE工程师创办。该品牌创新性地提出OWS（开放式可穿戴立体声）专利技术，主打"不入耳"的舒适佩戴体验和音响级声效。通过有效的Google推广，这一独特技术可以快速吸引全球消费者的关注。
Public records show Oladance was founded in 2021 by former BOSE executive Li Haoqian and several BOSE engineers. The brand pioneered the OWS (Open Wearable Stereo) patented technology, featuring non-in-ear comfort and audiophile-grade sound quality. With effective Google promotion, this unique technology can quickly capture global consumer attention.
市场研究机构IDC数据显示，2024年上半年开放式耳机品类出货量达1,184万台，同比激增303.6%。字节跳动此次收购正值开放式耳机市场爆发期，也被视为其完善AI生态的重要举措。通过精准的Google推广策略，字节跳动可以最大化这一市场机遇。
IDC data shows open-ear headphone shipments reached 11.84 million units in H1 2024, a staggering 303.6% year-on-year growth. ByteDance's acquisition comes at the market boom period and is seen as crucial for building its AI ecosystem. Through precise Google promotion strategies, ByteDance can maximize this market opportunity.
这并非字节跳动首次布局硬件领域。2021年，该公司以90亿元收购VR设备厂商PICO；而早在2014年，Meta就以20亿美元收购Oculus进军VR领域。互联网巨头纷纷通过硬件收购切入新赛道已成行业常态，而Google推广在这些战略中扮演着关键角色。
This isn't ByteDance's first hardware move. In 2021, it acquired VR company PICO for 9 billion yuan, following Meta's $2 billion Oculus acquisition in 2014. Tech giants entering new fields through strategic acquisitions has become an industry norm, where Google promotion plays a crucial role in these strategies.
随着AI技术向终端侧拓展，AI硬件正成为新风口。科大讯飞孵化的iFlybuds AI耳机、Meta与雷朋合作的AI智能眼镜都展示了巨大潜力。字节跳动此次入局，将为生成式AI终端应用带来更多想象空间，并通过Google推广实现全球市场覆盖。
With AI expanding to edge devices, AI hardware is becoming the new frontier. Products like iFlytek's iFlybuds AI earphones and Meta's Ray-Ban smart glasses demonstrate huge potential. ByteDance's entry promises more innovations in generative AI applications at the edge, with Google promotion enabling global market coverage.
