跨境电商适合什么人做？为什么要做谷歌推广？干货分享
外贸独立站引流渠道多样，比如搜索引擎、社交媒体、博客、论坛等；相应的，独立站的引流方式也更丰富，免费的、付费的。
There are multiple channels for driving traffic to foreign trade independent websites, such as search engines, social media, blogs, forums, etc. Correspondingly, the methods of driving traffic to independent websites are also more diverse, including both free and paid options.
谷歌作为全球第一的搜索引擎，占海外90%的搜索量，覆盖人群多、流量巨大，是独立站卖家核心的引流渠道。
As the world's number one search engine, Google accounts for 90% of overseas search volume, covering a vast audience and generating massive traffic, making it a core channel for independent website sellers to attract visitors.
怎么用谷歌给外贸独立站引流？
How to Use Google to Drive Traffic to Foreign Trade Independent Websites?
谷歌给独立站引流主要两种模式，谷歌SEO和谷歌Ads。前者被称为搜索引擎优化，成本较低；后者是付费投放，和国内竞价广告一样。
Google primarily offers two models for driving traffic to independent websites: Google SEO and Google Ads. The former is known as search engine optimization and is relatively low-cost; the latter involves paid placements, similar to domestic bidding ads.
谷歌SEO
Google SEO
谷歌SEO是利用谷歌的算法规则对独立站的内容和结构优化来提高独立站在谷歌中的自然排名，为独立站带来流量。
Google SEO involves optimizing the content and structure of an independent website according to Google's algorithm rules to improve its natural ranking in Google search results, thereby driving traffic to the site.
整体上，运营成本低，只要网站建设成本和SEO开支（人员、工具、文案等）不过这种模式耗时、耗精力，时间周期长，正常而言，最低3个月，一般6个月起，所以得耐得住心，坐冷板凳。
Overall, the operational costs are low, mainly consisting of website construction and SEO expenses (personnel, tools, copywriting, etc.). However, this model is time-consuming and requires patience, with a typical cycle of at least 3 months, often starting from 6 months.
谷歌Ads
Google Ads
谷歌Ads是付费在线广告，通过付费或点击付费，提升网站的排名，为独立站带来流量。
Google Ads is a paid online advertising platform that boosts website rankings through pay-per-click or pay-per-impression models, driving traffic to independent websites.
这种模式相对谷歌SEO见效快，只要动手运作起来，就能看到流量进来，流量也更精准，但是一旦停止付费，流量就停止，且现如今竞价白热化，成本越来越高。
This model delivers faster results compared to Google SEO—traffic starts coming in as soon as the campaign is launched, and it tends to be more targeted. However, traffic stops once payments cease, and with increasingly fierce competition, costs are rising.
最后，用谷歌给外贸独立站引流，以上两种方式都是行之有效的，没有哪个更好。独立站卖家要根据自己的预算和希望达到的目标效果，综合进行投入配比。
In conclusion, both methods are effective for driving traffic to foreign trade independent websites via Google, and neither is inherently better. Independent website sellers should allocate their budgets based on their financial capacity and desired outcomes.
