最信赖的宠物选品指南：从Chewy学习跨境卖家的选品策略
百度百科灰色什么意思？谷歌竞价推广广告怎么做？ 这些问题虽然重要，但今天我们要聚焦一个更具潜力的市场——宠物用品跨境电商。
What does Baidu Encyclopedia gray mean? How to do Google Ads? While these are important questions, today we focus on a more promising market - cross-border e-commerce for pet products.
大家好，我是云帆老师。经过对韩国及欧洲宠物市场的深入调研，我发现这个类目存在巨大商机，但同时也面临三大挑战：
Hello everyone, I'm Teacher Yunfan. After in-depth research on the Korean and European pet markets, I've discovered huge opportunities in this category, but also three major challenges:
- 品牌产品多，侵权风险高
- 需要专业的宠物知识
- 市场数据分析门槛较高
今天特别推荐美国知名宠物电商平台Chewy.com作为选品参考：
Today I highly recommend the famous US pet e-commerce platform Chewy.com as a product selection reference:
Chewy选品三大核心类目
Three Core Categories on Chewy
- 日常必需品：食品、玩具、项圈等
- 健康与行为：医疗、营养、护理产品
- 宠物智能家居：监控、智能设备等
这个网站对于想进入宠物市场的卖家来说，是绝佳的市场调研工具和选品灵感来源。
For sellers looking to enter the pet market, this website is an excellent market research tool and product selection inspiration.
建议卖家重点关注目标市场的宠物类型偏好，以及对应的产品需求差异。比如欧洲市场对环保宠物用品的需求就明显高于其他地区。
Sellers should pay special attention to pet type preferences in target markets and corresponding product demand differences. For example, the demand for eco-friendly pet products in the European market is significantly higher than in other regions.
