跨境电商热点 | TikTok Shop爱尔兰上线与全球电商平台动态分析

跨境电商热点 | TikTok Shop爱尔兰上线与全球电商平台动态分析

Cross-Border E-Commerce Trends | TikTok Shop Launches in Ireland and Global Platform Updates

01 TikTok Shop爱尔兰正式上线直播购物功能

01 TikTok Shop Officially Launches Live Shopping in Ireland

TikTok宣布本周在爱尔兰上线电商功能，用户可直接通过APP从创作者和本地品牌购物。新推出的TikTok店铺将通过直播购物、可购物视频及智能推荐板块，显著提升品牌曝光与用户体验。

TikTok announced its e-commerce feature launch in Ireland this week, enabling in-app purchases from creators and local brands. The new TikTok Shop leverages live shopping, shoppable videos, and AI recommendations to enhance brand visibility and user engagement.

02 eBay更新海外仓物流考核政策

02 eBay Updates Overseas Warehouse Assessment Policy

自2024年12月9日起，使用USPS Parcel Select等特定物流服务的交易将纳入考核范围，违规可能导致店铺权限受限或商品下架。

Starting December 9, 2024, transactions using specified logistics services like USPS Parcel Select will be assessed. Violations may result in store restrictions or product removal.

03 速卖通成英国黑五最受欢迎平台

03 AliExpress Tops as UK's Favorite Black Friday Platform

SimilarWeb数据显示速卖通黑五流量同比激增140%，超越Temu和苹果。RetailX报告称其已与亚马逊、eBay并列欧洲电商三强。

SimilarWeb reports AliExpress' Black Friday traffic surged 140% YoY, outperforming Temu and Apple. RetailX ranks it among Europe's top 3 e-commerce platforms with Amazon and eBay.

04 亚马逊供应链服务向中国卖家开放

04 Amazon Supply Chain Services Now Available to Chinese Sellers

亚马逊全球开店峰会上宣布的智能托管服务可帮助卖家优化库存布局并加速配送，使卖家更专注于产品研发。

Announced at the Amazon Global Selling Summit, the smart hosting service helps sellers optimize inventory and accelerate delivery, allowing greater focus on product development.

05 TikTok南非用户消费力达其他平台1.3倍

05 TikTok Users in South Africa Spend 1.3x More Than Other Platforms

数据显示TikTok南非用户在时尚品类支出为其他平台2倍，美容品类1.5倍，71%用户表示能在平台发现有趣商品。

Data shows South African TikTok users spend 2x more on fashion and 1.5x more on beauty than other platforms, with 71% discovering interesting products.

行业洞察：跨境电商平台正通过本地化运营和物流创新加速全球化布局，直播电商与智能供应链成为核心增长引擎。

Industry Insight: Cross-border platforms are accelerating globalization through localized operations and logistics innovation, with live commerce and smart supply chains as key growth drivers.