Google推广必看：质量得分优化全攻略
在Google推广中，如果您的搜索广告出现“高消费、低转化”的问题，除了关注GMV、ROI等基础指标外，质量得分才是关键的核心诊断与优化指标。
In Google promotion, if your search ads suffer from "high spending with low conversion", beyond basic metrics like GMV and ROI, the Quality Score is the crucial core diagnostic and optimization indicator.
01 什么是质量得分？
01 What is Quality Score?
质量得分是Google评估您的关键词、广告与着陆页之间相关性的核心指标，范围在1到10分之间。它直接影响您的Google推广效果与成本：
Quality Score is Google's core metric for evaluating the relevance between your keywords, ads, and landing pages, on a scale of 1 to 10. It directly impacts the effectiveness and cost of your Google promotion:
• 得分越高，点击成本(CPC)通常越低。
• Higher score typically leads to Lower Cost-Per-Click (CPC).
• 直接影响广告排名：广告排名 = 出价 × 质量得分 × 广告格式影响。
• Directly affects ad ranking: Ad Rank = Bid × Quality Score × Ad Format Impact.
02 如何查看质量得分？
02 How to Check Quality Score?
您可以在Google Ads后台查看：导航至广告系列 → 关键词 → 查看“质量得分”列及细分详情。这是优化Google推广账户的第一步。
You can check it in your Google Ads interface: Navigate to Campaigns → Keywords → View the "Quality Score" column and breakdown details. This is the first step in optimizing your Google promotion account.
03 三大优化方向提升Google推广效果
03 Three Key Optimization Strategies to Enhance Google Promotion Performance
► 广告相关性优化
► Ad Relevance Optimization
确保关键词、广告文案与着陆页内容高度一致。
Ensure high consistency among your keywords, ad copy, and landing page content.
考虑使用动态关键词插入技术来提升相关性。
Consider using Dynamic Keyword Insertion (DKI) technology to enhance relevance.
► 着陆页体验优化
► Landing Page Experience Optimization
页面加载速度至关重要，应力争控制在3秒以内。
Page loading speed is critical; aim to keep it within 3 seconds.
通过系统性地优化质量得分，您可以有效降低点击成本、提升广告排名，从而让您的Google推广投资获得更高的回报。
By systematically optimizing your Quality Score, you can effectively lower your CPC, improve your ad ranking, and thereby achieve a higher return on investment for your Google promotion.
