江苏公布10起违法广告案例：擅用国旗、国家机关名义营销被重罚
2021年，江苏省市场监管部门查处了一批违法违规商业营销宣传案件，全年共立案103件，结案84件，罚没款500余万元。这些案件涉及使用国家机关名义、已故领导人形象、国旗党徽等违法行为，严重违反《广告法》相关规定。
典型案例分析：
案例1：江阴嘉宏雅居置业发展有限公司使用中国共产党早期领导人陈独秀肖像进行房地产广告宣传，被罚款76万元。
Case 1: Jiangyin Jiahong Yaju Real Estate Development Co., Ltd. used the portrait of Chen Duxiu, an early leader of the Communist Party of China, for real estate advertising and was fined 760,000 yuan.
案例2：江苏战狼艺术培训中心有限公司在学校周边派发含有政府部门红头文件截图的宣传单，被罚款50万元。
Case 2: Jiangsu Zhanlang Art Training Center Co., Ltd. distributed promotional leaflets containing screenshots of official government documents near schools and was fined 500,000 yuan.
案例3：南京市栖霞区亚坤玲霞餐饮店在广告中将台湾列为国家，被罚款20万元。
Case 3: A restaurant in Qixia District, Nanjing listed Taiwan as a country in its advertisements and was fined 200,000 yuan.
案例4：苏州协源祥茶业有限公司不当使用中国共产党成立100周年庆祝活动标识，被罚款25万元。
Case 4: Suzhou Xieyuanxiang Tea Co., Ltd. improperly used the logo of the 100th anniversary celebration of the founding of the Communist Party of China and was fined 250,000 yuan.
案例5：明发集团宿迁房地产开发有限公司在房地产广告中使用"风水"等迷信内容，被罚款20万元。
Case 5: Mingfa Group Suqian Real Estate Development Co., Ltd. used superstitious content such as "feng shui" in real estate advertisements and was fined 200,000 yuan.
SEO优化提示：企业在进行网络营销时，必须严格遵守《广告法》规定，避免使用国家机关名义、国旗党徽等敏感元素，同时注意广告内容的真实性和合法性。
SEO Tip: When conducting online marketing, enterprises must strictly comply with the Advertising Law, avoid using sensitive elements such as government authorities and national flags, and pay attention to the authenticity and legality of advertising content.
案例6-10还包括利用军人形象进行婚介宣传、不当使用国旗图案、发布低俗成人用品广告、使用粗俗广告语以及虚构"专供"产品等违法行为，相关企业均受到严厉处罚。
Cases 6-10 also include illegal activities such as using military images for matchmaking promotions, improper use of national flag patterns, publishing vulgar adult product advertisements, using vulgar advertising language, and fabricating "exclusive supply" products. The relevant companies were severely punished.
市场监管部门提醒：企业在开展商业营销宣传时，应当严格遵守法律法规，维护社会良好风尚，不得损害国家尊严和利益。
Market regulatory authorities remind: When conducting commercial marketing and publicity, enterprises should strictly comply with laws and regulations, maintain good social practices, and must not damage national dignity and interests.
