YouTube视频营销效果不佳？5个Google推广秘诀助你提升播放量
YouTube视频营销效果不佳？5个Google推广秘诀助你提升播放量
YouTube Video Marketing Not Working? 5 Google Promotion Secrets to Boost Views
视频在YouTube上表现不佳？想要从Google获得更多YouTube视频播放量？本文将为你介绍5个简单方法，帮助你在Google上提升YouTube视频的播放量。
Is your YouTube video underperforming? Want to get more views from Google? This article will introduce 5 simple methods to help you increase YouTube video views through Google.
步骤1：寻找具有"点击量潜力"的视频主题
Step 1: Find Video Topics with "Click Potential"
并非所有视频都能从Google获得可观的流量。要在Google上获得排名，需要满足以下两个条件：
Not all videos can get substantial traffic from Google. To rank on Google, your video needs to meet two conditions:
- 人们需要在Google上搜索该主题
- 该主题需要具有"视频意图"
- People need to search for this topic on Google
- The topic needs to have "video intent"
具体方法：
Specific methods:
1. 使用Content Explorer：搜索超过11亿个网页的数据库，查找特定单词或短语
1. Use Content Explorer: Search a database of over 1.1 billion pages for specific words or phrases
2. 使用Site Explorer：搜索youtube.com，查看有机关键词报告
2. Use Site Explorer: Search youtube.com to view organic keyword reports
3. 使用Google和Ahrefs的批量分析工具：结合SERP scraper浏览器进行深度分析
3. Use Google and Ahrefs' Batch Analysis Tool: Combine with SERP scraper browser for in-depth analysis
步骤2：创建"优化过的"视频
Step 2: Create "Optimized" Videos
在创建视频时，有一些注意事项可以帮助你的视频在Google搜索结果中获得排名：
When creating videos, there are some considerations that can help your videos rank in Google search results:
- 使用简单的语言和"动词"来描述视频中的每个步骤
- 确保视频的音频清晰、高质量
- 在讲述时在屏幕上展示你正在谈论的内容
- Use simple language and "verbs" to describe each step in the video
- Ensure the video audio is clear and high quality
- Show what you're talking about on screen while narrating
步骤3：修正隐藏式字幕
Step 3: Fix Closed Captions
添加自己的字幕有以下两个主要好处：
Adding your own captions has two main benefits:
- 帮助Google更好地理解你的视频内容
- 提高视频的参与度
- Helps Google better understand your video content
- Improves video engagement
步骤4：上传吸引人的缩略图
Step 4: Upload Attractive Thumbnails
缩略图设计要点：
Thumbnail design tips:
- 使用自定义缩略图
- 使用正确的宽高比(16:9)
- 使用一致的图像
- 使用对比色
- 在缩略图上使用描述性文字
- Use custom thumbnails
- Use the correct aspect ratio (16:9)
- Use consistent images
- Use contrasting colors
- Use descriptive text on thumbnails
步骤5：添加时间戳
Step 5: Add Timestamps
Google有时会在搜索结果中显示"key moments"。如果你在YouTube描述中标记了要点，Google更有可能显示视频的"key moments"。
Google sometimes shows "key moments" in search results. If you mark key points in your YouTube description, Google is more likely to display your video's "key moments".
时间戳使用技巧：
Timestamp tips:
- 将每个时间戳放在新的一行
- 保持标签简短且具有描述性
- 按时间顺序列出时间戳
- 标签的字符数不得超过40个
- Put each timestamp on a new line
- Keep labels short and descriptive
- List timestamps in chronological order
- Labels should not exceed 40 characters
来源：YouTube营销君
Source: YouTube Marketing Expert
