宠物智能品牌Furbulous完成天使+轮融资 加速全球化布局
【亿邦原创】8月23日,中国宠物智能出海品牌Furbulous宣布完成天使+轮融资,由锐合资本独家投资。本轮资金将重点投入产品研发、供应链优化及品牌全球化建设三大领域。
【EBON Original】August 23 - Chinese pet smart product brand Furbulous has announced the completion of its Angel+ funding round, exclusively invested by Ruihe Capital. The funds will be primarily allocated to product R&D, supply chain optimization, and global brand building.
成立于2022年3月的Furbulous,总部设于上海,研发中心位于苏州。其旗舰产品智能猫砂盆Furbulous Box通过Indiegogo众筹一炮而红,创下90万美元众筹纪录,并在台湾Flying-V平台达成2000万新台币里程碑。
Founded in March 2022 with headquarters in Shanghai and R&D center in Suzhou, Furbulous gained instant fame through its Indiegogo crowdfunding campaign for the Furbulous Box smart litter, setting a record of $900,000 and reaching NT$20 million milestone on Taiwan's Flying-V platform.
目前该品牌已构建全渠道销售网络:
- 线上:亚马逊+独立站+众筹平台三驾马车
- 线下:进驻美国50+社区宠物店
- 欧洲:通过本地代理商实现渠道渗透
The brand has established an omnichannel sales network:
- Online: Amazon+Brand Website+Crowdfunding Platforms
- Offline: Available in 50+ US community pet stores
- Europe: Market penetration through local agents
创始人Martin透露成功秘诀:"19万份用户调研+快速迭代"的开发模式。配套APP已积累数千活跃用户,形成高粘性社群。Facebook社群超万人期待新品,包括即将Q4推出的智能饮水机。
Founder Martin revealed the success formula: a "190,000-user survey + rapid iteration" development model. The supporting APP has attracted thousands of active users, forming a highly engaged community. Over 10,000 Facebook group members are anticipating new products including smart water fountains scheduled for Q4 release.
市场数据洞察:
- 2022年全球智能宠物用品市场规模达37.89亿美元
- 预计2023年将增长至48.41亿美元
- 66%美国家庭拥有宠物,智能设备需求持续攀升
Market Insights:
- Global smart pet product market reached $3.789 billion in 2022
- Projected to grow to $4.841 billion in 2023
- 66% of US households own pets with increasing demand for smart devices
随着第二批Furbulous Box将于10月登陆亚马逊,这个兼具技术创新力与用户洞察力的品牌,正在智能宠物用品这个百亿美元级赛道加速奔跑。
With the second batch of Furbulous Box launching on Amazon in October, this brand combining technological innovation and user insight is accelerating in the multi-billion dollar smart pet product赛道.
