零基础外贸入门指南：产品出口流程与谷歌广告推广全解析
对外贸易（又称"国外贸易"或"进出口贸易"）是指不同国家/地区之间的商品、劳务和技术交换活动。对于想要开展外贸业务但缺乏经验的新手，本指南将提供关键指导。
Foreign trade (also known as "international trade" or "import-export trade") refers to the exchange of goods, services and technologies between different countries/regions. For beginners who want to start foreign trade business but lack experience, this guide will provide key instructions.
外贸四大核心要素
Four Core Elements of Foreign Trade
1. 掌握外贸流程：以单证为核心，系统学习外贸各环节的衔接与操作。
建议：从询盘、报价、订单确认到报关、运输、收汇等全流程模拟练习
1. Master trade procedures: Focus on documentation to systematically learn the connection and operation of various trade links.
Suggestion: Practice the whole process from inquiry, quotation, order confirmation to customs declaration, transportation, foreign exchange collection, etc.
2. 深入了解产品：成为产品专家，提升议价能力和客户信任度。
包括：原材料、生产工艺、质量标准、市场定位、竞争优势等
2. Deep product knowledge: Become a product expert to enhance bargaining power and customer trust.
Includes: raw materials, production process, quality standards, market positioning, competitive advantages, etc.
3. 加强沟通技巧：跨文化商务沟通是外贸成功的关键。
重点：语言能力、商务礼仪、谈判技巧、时区管理
3. Enhance communication skills: Cross-cultural business communication is key to foreign trade success.
Key points: language ability, business etiquette, negotiation skills, time zone management
4. 坚守信誉原则：诚信经营是外贸业务的基石。
要点：按时交货、质量保证、透明沟通、问题及时解决
4. Adhere to credibility: Integrity is the cornerstone of foreign trade business.
Key points: on-time delivery, quality assurance, transparent communication, timely problem solving
谷歌广告推广策略
Google Ads Promotion Strategies
对于想通过谷歌竞价广告开拓国际市场的企业，建议：
For companies that want to use Google Ads to explore international markets, we recommend:
• 精准定位目标市场（国家/地区）
• 优化关键词（行业术语+产品特性）
• 制作专业的多语言落地页
• 设置合理的广告预算和出价策略
• 持续跟踪转化数据并优化
• Precise targeting of target markets (countries/regions)
• Optimize keywords (industry terms + product features)
• Create professional multilingual landing pages
• Set reasonable ad budgets and bidding strategies
• Continuously track conversion data and optimize
外贸新手建议从单一产品和市场开始，积累经验后再逐步扩展。
Beginners are advised to start with a single product and market, and gradually expand after gaining experience.
