速卖通双11前升级售后规则：严打薅羊毛，优化退货政策
速卖通双11前升级售后规则：严打薅羊毛，优化退货政策
AliExpress Upgrades Refund Policies Before 11.11: Cracking Down on Fraud & Optimizing Returns
跨境电商平台速卖通在海外双11大促前夕推出重磅政策升级，针对商家长期诟病的"仅退款"薅羊毛行为和复杂退货流程进行系统性优化，大幅降低商家运营成本，引发行业热议。
Cross-border platform AliExpress has launched major policy upgrades ahead of the global 11.11 shopping festival, systematically optimizing the controversial "refund-only" fraud and complex return processes that have long plagued merchants, significantly reducing operational costs and sparking industry discussions.
升级1：重拳打击恶意退款 | Upgrade 1: Strict Crackdown on Fraudulent Refunds
平台将投入资金对退款订单进行随机抽检+智能拦截：
- 高频退款用户100%核查
- 开通商家举报恶意买家通道
- 多商家举报同一买家将触发全额追偿
The platform will invest in random checks + AI interception for refund orders:
- 100% verification for frequent refunders
- New merchant reporting channel for malicious buyers
- Multiple reports against same buyer trigger full compensation
升级2：智能优化退货流程 | Upgrade 2: Smarter Return Process Optimization
三大核心改进：
1. 月退货超5次需买家自付运费
2. 季节性商品售后期缩至收货后15天
3. 高货值商品支持19国退至香港/内地仓
Three key improvements:
1. Buyers pay return shipping after 5+ monthly returns
2. Seasonal goods warranty reduced to 15 days post-delivery
3. High-value goods can be returned to HK/mainland warehouses from 19 countries
升级3：精细化退货率考核 | Upgrade 3: Refined Return Rate Assessment
避免"误伤"优质商家的五项调整：
- 季节性类目放宽标准
- 恶意订单不计入考核
- 50单以下商品减轻处罚
- 中高货值商品降低罚金
- 优质商家分层减免
Five adjustments to protect quality merchants:
- Relaxed standards for seasonal categories
- Malicious orders excluded from assessment
- Reduced penalties for <50 order products
- Lower fines for medium-high value goods
- Tiered reductions for top merchants
此次政策升级恰逢速卖通11.11大促（11月8-18日）前夕，平台同步推出"双轨驱动"战略，明确POP自运营模式与仓发模式的不同发展路径，为商家提供确定性流量支持。
The policy upgrades coincide with AliExpress' 11.11 campaign (Nov 8-18), alongside a new "dual-track" strategy clarifying development paths for POP self-operation and warehouse models, providing merchants with guaranteed traffic support.
