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跨境电商旺季前夕,商标侵权诉讼激增 As the peak season approaches, trademark infringement lawsuits surge in cross-border e-commerce 亚

权威SEO推广公司九江:谷歌推广需要懂英文吗?旺季前夕商标侵权风险预警

跨境电商旺季前夕,商标侵权诉讼激增

As the peak season approaches, trademark infringement lawsuits surge in cross-border e-commerce

亚马逊全球副总裁戴竫斐指出,中国企业正从"价格竞争"转向"产品创新"为核心竞争力。但与此同时,多家知名律所近期密集发起侵权诉讼。

Amazon Global VP Cindy Tai noted that Chinese companies are shifting from "price competition" to "product innovation" as core competitiveness. Meanwhile, several well-known law firms have recently initiated a wave of infringement lawsuits.

律所集体出动:GBC单月发起34起诉讼

Law firms in action: GBC filed 34 cases in one month

数据显示,仅GBC律所本月就发起34起侵权诉讼,HSP律所紧随其后达16起。以Emoji表情包为例,HSP本月连续发起5起诉讼(案件号:21-cv-5670等),涉及商标与版权侵权。

Statistics show that GBC alone filed 34 infringement cases this month, followed by HSP with 16 cases. Taking Emoji as an example, HSP filed 5 consecutive lawsuits this month (Case No.: 21-cv-5670, etc.), involving trademark and copyright infringement.

Emoji成侵权重灾区:全球90%用户每天发送60亿个

Emoji becomes high-risk area: 90% of global users send 6 billion daily

Emoji表情已在多个类别注册(05、08、10等大类),任何使用相关表情的产品都可能侵权。自去年6月以来,该商标已发起约58次维权诉讼。

Emoji has been registered in multiple categories (Classes 05, 08, 10, etc.). Any products using related emojis may infringe. Since June last year, about 58 lawsuits have been filed to protect this trademark.

其他高风险品牌:爱心熊和欧克利

Other high-risk brands: Care Bear and Oakley

同期被起诉的还有爱心熊(Care Bear)和欧克利(Oakley),均由知名律所代理。GBC更以"钓鱼执法"闻名,卖家需特别注意产品图片和Listing中的商标使用。

Other sued brands include Care Bear and Oakley, both represented by renowned law firms. GBC is particularly known for "entrapment enforcement". Sellers should pay special attention to trademark usage in product images and listings.

旺季防侵权指南:品牌建设是关键

Peak season anti-infringement guide: Brand building is key

侵权投诉可能导致Listing下架或销售权限移除。建议卖家:
1. 提升知识产权意识
2. 建立自主品牌体系
3. 及时注册商标

Infringement complaints may lead to listing removal or selling privilege revocation. Recommendations for sellers:
1. Enhance IP awareness
2. Build independent brand system
3. Register trademarks promptly

双十一特惠:美国商标注册仅2199元

Double 11 Special: US trademark registration only 2199 RMB

跨标云推出双11年度特惠,11月3日上午11点限量秒杀美国商标注册服务,助力中国卖家品牌出海。

Kuabiao Cloud launches Double 11 special offer, with limited-time flash sale for US trademark registration at 11am on November 3, helping Chinese sellers go global with their brands.

权威SEO推广公司九江:谷歌推广需要懂英文吗?旺季前夕商标侵权风险预警