2023年亚马逊广告投放终极指南：大而全的海外推广设置技巧
2023年亚马逊广告投放终极指南：大而全的海外推广设置技巧
The Ultimate Guide to Amazon Advertising in 2023: Comprehensive Overseas Promotion Setup Tips
在当今数字时代，掌握正确的营销方法至关重要。 对于亚马逊卖家而言，站内广告投放是获取流量的有效手段，但需要专业技巧才能实现最佳效果。 本文将为您揭示2023年亚马逊广告投放的核心技巧，帮助您降低运营成本，提高转化率。
In today's digital age, mastering the right marketing methods is crucial. For Amazon sellers, in-platform advertising is an effective way to gain traffic, but professional skills are required to achieve optimal results. This article will reveal the core techniques of Amazon advertising in 2023 to help you reduce operating costs and improve conversion rates.
技巧一：选择合适的投放模式 | Tip 1: Choose the Right Targeting Mode
亚马逊提供手动模式和自动模式两种广告投放方式：
- 自动模式：适合新手卖家，系统自动匹配关键词
- 手动模式：适合有经验的卖家，可精准控制关键词和出价
Amazon offers two advertising targeting modes: manual and automatic:
- Automatic mode: Suitable for new sellers, the system automatically matches keywords
- Manual mode: Suitable for experienced sellers, allowing precise control of keywords and bids
技巧二：优化关键词策略 | Tip 2: Optimize Keyword Strategy
关键词是亚马逊广告的核心要素：
Keywords are the core element of Amazon advertising:
- 使用亚马逊关键词工具进行深度调研
- 选择高转化率的长尾关键词
- 定期更新关键词列表
- Use Amazon keyword tools for in-depth research
- Select long-tail keywords with high conversion rates
- Regularly update keyword lists
技巧三：善用否定关键词 | Tip 3: Utilize Negative Keywords
否定关键词可以显著降低广告成本：
Negative keywords can significantly reduce advertising costs:
- 排除不相关搜索词
- 过滤低转化流量
- 提高广告相关性得分
- Exclude irrelevant search terms
- Filter low-conversion traffic
- Improve ad relevance score
专业提示： 赣州谷歌竞价推广经验表明，结合亚马逊站内广告和谷歌广告可以产生协同效应，实现更全面的海外推广覆盖。
Pro Tip: Experience from Ganzhou Google Ads shows that combining Amazon in-platform ads with Google Ads can create synergy, achieving more comprehensive overseas promotion coverage.
通过以上技巧，您可以建立大而全的appads海外推广设置，在2023年的亚马逊竞争中占据优势。记住，持续优化和数据分析是成功的关键。
With these techniques, you can establish a comprehensive appads overseas promotion setup and gain an advantage in the 2023 Amazon competition. Remember, continuous optimization and data analysis are the keys to success.
