如何选择B2B关键词推广？外贸企业必须做英文独立站吗？
外贸企业必须做英文独立站，那要不要做中文网站？近期有个外贸伙伴告诉我，自己的外贸企业发展不错，英文独立站曝光点击反馈都不错。突然想做个中文网站是否合适呢？因为企业一直出口不做内贸，本期我们来聊聊这个话题。
1. 英文网站是企业发展外贸的主要渠道
English websites are the main channel for foreign trade development
英文独立站不仅要做，而且要做得更好。这些年，随着外贸企业的发展，大部分企业都开始布局英文独立站，这种引流方式比付费平台更适合自己。客户大部分来源比较精准，质量普遍很好，而且通过 SEO 和谷歌竞价可以实现不错的收益。
Not only should English independent websites be established, but they should also be optimized. In recent years, with the development of foreign trade enterprises, most companies have started building English independent websites. This traffic acquisition method is more suitable than paid platforms. The customer sources are more precise, the quality is generally good, and decent returns can be achieved through SEO and Google Ads.
2. 中文网站的价值不可忽视
The value of Chinese websites should not be overlooked
中文网站也是可以做的，因为很多客户需要知道你的真实存在。由于现在 99%的外贸企业都在建设英文独立站，而忽略了中文独立站。个人建议可以做一个中文独立站，因为现在客户也学聪明了，习惯使用中文来检索你的网站。
Chinese websites are also worth considering because many customers need to verify your existence. Currently, 99% of foreign trade enterprises focus on English independent websites while neglecting Chinese ones. I recommend building a Chinese independent website because customers have become smarter and often search for your website in Chinese.
3. 内容质量是关键
Content quality is the key
无论是英文还是中文独立站，都不要为了凑数而要做好内容和质量。其实现在每个企业都有独立站，但意义不同。归根到底，现在独立站存在的价值正在发生质的变化。但分析其主要成功点都离不开高质量、原创内容。
Whether it's an English or Chinese independent website, don't just create one for the sake of it—focus on content and quality. In reality, every company now has an independent website, but their purposes vary. Ultimately, the value of independent websites is undergoing qualitative changes. However, the main success factor always revolves around high-quality, original content.
结论：外贸企业应当优先建设英文独立站，同时考虑增设中文网站以增强可信度。无论哪种语言，内容质量始终是核心。
Conclusion: Foreign trade enterprises should prioritize English independent websites while considering adding a Chinese website to enhance credibility. Regardless of language, content quality remains the core factor.
