多渠道SEO推广招聘：谷歌SEO推广与竞价排名哪个更适合外贸企业？
外贸大咖常用的八种获客方式
Eight Customer Acquisition Methods Used by Foreign Trade Experts
近年来，外贸企业普遍反映获客成本越来越高，B2B平台效果大不如前。许多企业开始思考："如果离开了B2B平台，客户该从哪里来？"
In recent years, foreign trade companies have generally reported increasing customer acquisition costs and declining effectiveness of B2B platforms. Many are wondering: "Where will customers come from if we leave B2B platforms?"
01. Facebook广告
01. Facebook Ads
全球月活跃用户超28亿，可通过精准投放获取目标客户。Facebook强大的广告系统支持定向投放，让客户主动找上门。
With over 2.8 billion monthly active users worldwide, Facebook's powerful ad system enables precise targeting to attract qualified leads.
02. Google SEM
02. Google SEM
全球80%采购商通过Google寻找供应商。SEM见效快，客户质量高，是见效最快的获客方式之一。
80% of global buyers search suppliers on Google. SEM delivers fast results with high-quality leads, making it one of the most effective acquisition methods.
03. 社媒开发客户
03. Social Media Marketing
通过Facebook、LinkedIn等平台建立品牌形象，开发潜在客户。
Build brand presence and prospect leads through platforms like Facebook and LinkedIn.
04. Facebook公共主页
04. Facebook Business Page
建立企业主页可树立品牌形象，积累忠实粉丝，打造私域流量。
Business pages help establish brand image, accumulate loyal followers and build private traffic pools.
05. Google SEO
05. Google SEO
与SEM不同，SEO是免费但见效慢的长期投资，能带来惊人的精准流量。
Unlike SEM, SEO is free but slower, representing a long-term investment that delivers amazing targeted traffic.
06. 搜客工具
06. Customer Search Tools
AI驱动的搜客工具可快速获取潜在买家联系方式，效率极高。
AI-powered search tools can quickly obtain potential buyer contact information with high efficiency.
07. 海关数据
07. Customs Data
通过海关数据可找到在中国有采购记录的精准客户，监测竞争对手。
Customs data helps identify precise customers with procurement records in China and monitor competitors.
08. 视频/直播
08. Video/Live Streaming
YouTube和TikTok等视频平台是展示产品和获取客户咨询的新渠道。
Video platforms like YouTube and TikTok serve as new channels for product display and lead generation.
谷歌SEO推广vs竞价排名
Google SEO vs PPC
• SEO优势：长期免费流量，品牌建设，可持续性强
• PPC优势：即时效果，精准定位，可控性强
• SEO Advantages: Free long-term traffic, brand building, sustainability
• PPC Advantages: Instant results, precise targeting, strong controllability
对于外贸企业，建议采用"SEM+SEO"组合策略，既保证短期效果又建立长期流量渠道。
For foreign trade companies, we recommend a "SEM+SEO" combined strategy to ensure both short-term results and long-term traffic channels.
