亚马逊推出天价音频广告：站内广告效果分析与投放策略

亚马逊推出天价音频广告：站内广告效果分析与投放策略

Amazon Launches Premium Audio Ads: Effectiveness Analysis and Advertising Strategies

最新动态：亚马逊音频广告震撼上线

Latest Update: Amazon Audio Ads Make Grand Debut

据报道，亚马逊最新推出音频广告（测试版）功能！卖家可以通过在亚马逊音乐支持广告的套餐内容中投放广告，这些广告会在音乐暂停播放时展示。

According to reports, Amazon has launched its new Audio Ads (Beta) feature! Sellers can place ads in Amazon Music's ad-supported content, which will display when music playback is paused.

投放范围与要求

Coverage and Requirements

目前支持美国、德国、英国三个站点，最低预算要求$25,000，按CPM（千次展现成本）收费。

Currently available in the US, Germany and UK markets with a minimum budget requirement of $25,000, charged on a CPM (Cost Per Mille) basis.

亚马逊广告主要形式

Main Amazon Advertising Formats

1. Sponsored Products (SP) - 基于关键词竞价的点击付费广告

1. Sponsored Products (SP) - Keyword-based PPC advertising

2. Headline Search Ads (HSA) - 优先展示的图文结合广告

2. Headline Search Ads (HSA) - Priority display image-text ads

3. Product Display Ads (PDA) - 仅限VC/VE卖家的展示广告

3. Product Display Ads (PDA) - Display ads for VC/VE sellers only

关键广告指标解析

Key Advertising Metrics Analysis

点击率(CTR)：亚马逊平均CTR约0.36%，优秀卖家可达3-10%

Click-Through Rate(CTR): Amazon average is 0.36%, top sellers can achieve 3-10%

ACOS：广告销售成本比，长期观察更有意义

ACOS: Advertising Cost of Sale, more meaningful when observed long-term

转化率：点击后产生订单的比例，反映广告实际效果

Conversion Rate: The proportion of clicks that result in orders, reflecting actual ad performance

对于亚马逊这次推出的高端音频广告，您认为值得投资吗？欢迎在评论区分享您的看法。

What do you think about Amazon's new premium audio ads? Share your thoughts in the comments.

（来源：公众号吉特跨境）

(Source: Giteer Cross-border Official Account)