外贸SEO推广首选：童装品牌如何在Shopee实现月销万单
图片来源：图虫创意
十多年前，服装商家张明（化名）举家从千里之外的黑龙江哈尔滨搬迁至广东佛山。谈及在这里经商、办厂，到定居，在佛山生活了多年的他笑言道，"选择这里，也是看中其得天独厚的营商环境，能让生意更红火！"
More than ten years ago, clothing merchant Zhang Ming (pseudonym) moved his family from Harbin, Heilongjiang to Foshan, Guangdong. Talking about doing business, setting up factories, and settling down here, he smiled and said, "Choosing this place is also because of its unique business environment that can make business more prosperous!"
中国童装之都的产业优势
Industrial Advantages of China's Children's Clothing Capital
近年来，来自五湖四海的服装人都陆续在佛山找到了"家"的感觉。作为"中国童装之都"，佛山目前坐拥近3000多个不同层次的品牌，3000多家童装企业及4000家童装相关配套企业，形成了国内最完善的童装生态产业供应链，产品远销全球。
In recent years, clothing merchants from all over the country have gradually found a "home" feeling in Foshan. As the "Children's Clothing Capital of China," Foshan currently boasts nearly 3,000 brands at different levels, over 3,000 children's clothing enterprises, and 4,000 supporting enterprises, forming the most complete children's clothing ecological industry supply chain in China, with products exported worldwide.
外贸转型的成功案例
Successful Case of Foreign Trade Transformation
随着今年防疫政策优化、消费升级和供应链竞争等因素，越来越多老牌外贸企业开始"去中间化"，出海寻觅商机。近期，由Shopee主办的"走进佛山童装产业带"直播，就邀请到了平台童装大卖黄总，解密其背后的出海"生意经"。
With the optimization of epidemic prevention policies, consumption upgrades, and supply chain competition this year, more and more established foreign trade companies have begun to "eliminate intermediaries" and explore overseas business opportunities. Recently, the "Entering Foshan Children's Clothing Industry Belt" live broadcast hosted by Shopee invited Huang, a top seller of children's clothing on the platform, to reveal the secrets behind her overseas "business strategy."
从外贸困境到跨境电商成功
From Foreign Trade Dilemma to Cross-Border E-Commerce Success
"过去几年，外贸企业经营面临严峻挑战，这也倒逼着我们转型自救。"在Shopee佛山童装产业带直播活动上，童装卖家黄总感慨道。在加入Shopee之前，她是一位有着数十年销售经验的"老外贸人"。
"In the past few years, foreign trade companies have faced severe challenges, which forced us to transform and save ourselves," Huang, a children's clothing seller, said emotionally at the Shopee Foshan Children's Clothing Industry Belt live event. Before joining Shopee, she was a "veteran foreign trade person" with decades of sales experience.
2022年3月，品牌入驻Shopee，短短半年，就实现月销万单的亮眼成绩，平台大促期间，还能做到3-5倍的增长，成功开启了从0到1的数字化出海路径。
In March 2022, the brand entered Shopee and achieved the impressive result of 10,000 monthly orders in just half a year. During platform promotions, sales could increase by 3-5 times, successfully opening the digital overseas path from 0 to 1.
东南亚童装市场潜力
Potential of Southeast Asian Children's Clothing Market
据Euromonitor，全球童装市场规模预计在2023年达到2390亿美元。在国内市场越来越卷的背景下，许多童装企业将目光看向了拥有地缘优势且需求旺盛的东南亚。
According to Euromonitor, the global children's clothing market is expected to reach $239 billion in 2023. Against the backdrop of an increasingly competitive domestic market, many children's clothing companies are turning their attention to Southeast Asia, which has geographical advantages and strong demand.
运营成功的关键因素
Key Factors for Operational Success
"前期刚做的时候，需要一个积累的过程。主要从两个方面发力：一个是积累销量。需不断了解、挖掘消费者需求，在反馈中快速作出调整和改变，迭代优化产品，达到销量增长；另一个是消费者评价。"
"At the beginning, there needs to be an accumulation process. Focus on two main aspects: one is accumulating sales. It is necessary to continuously understand and explore consumer needs, make quick adjustments and changes based on feedback, iterate and optimize products to achieve sales growth; the other is consumer reviews."
Shopee平台优势
Advantages of the Shopee Platform
"Shopee团队给我们提供了很大的帮助。无论我们有任何问题，只要找到平台官方经理，都会手把手的给予支持或帮我们逐一解决，即便晚上11、12点也是如此，这点让我们非常感动。"
"The Shopee team has provided us with great help. No matter what problems we have, as long as we contact the platform's official manager, they will provide hands-on support or help us solve them one by one, even at 11 or 12 at night, which moves us very much."
2023年发展计划
2023 Development Plan
对于新一年的计划，黄总将继续把Shopee作为重点项目，加大投入力度，并加速在泰国、越南等市场打开通路。
For the new year's plan, Huang will continue to focus on Shopee as a key project, increase investment, and accelerate the opening of channels in markets such as Thailand and Vietnam.
