经验丰富的SEO推广前十排名：TikTok东南亚试水本地生活服务
7月12日，有消息称TikTok开始在海外试水本地生活业务，首发区域选在了东南亚，泰国和印尼已经开启业务，但总体上还是处于内测阶段，仅有部分用户可在信息流中刷到。对此，TikTok方面暂无回应。
On July 12, reports indicated that TikTok is testing local life services overseas, with Southeast Asia as the first region. Thailand and Indonesia have already launched the service, but it is still in the internal testing phase, with only some users able to see it in their feeds. TikTok has not yet responded to this.
试水餐饮团购套餐，已开启相关岗位招聘
Testing Food Group Buying Packages, Related Job Openings Already Available
该消息表示，目前内测的主要是餐饮商家的团购套餐，总体上，本地生活的业务还处于搭建团队以及联系达人的早期阶段。南都记者在TikTok的招聘页面以“local service”作为关键词搜出了370个职位，职位分布地点包括新加坡、曼谷、雅加达、吉隆坡、胡志明、马尼拉，少数职位的地点在都柏林和西雅图。
The report suggests that the current internal testing mainly involves group buying packages for food and beverage merchants. Overall, the local life business is still in the early stages of team building and influencer outreach. A Nandu reporter searched TikTok's recruitment page using the keyword "local service" and found 370 job openings, distributed in locations including Singapore, Bangkok, Jakarta, Kuala Lumpur, Ho Chi Minh City, and Manila, with a few positions in Dublin and Seattle.
南都记者随机查阅了招聘地点位于曼谷的BD负责人职位内容，其中首条提出需要从0-1进行合作伙伴搭建，能识别食品、快餐以及旅游行业的头部和关键商家。另外还需要协助商家通过短视频、直播、匹配对应的达人宣传，从而产出优质内容，促进商家交易增长。
The Nandu reporter randomly reviewed the job description for a BD manager position in Bangkok, which listed as its first requirement the need to build partnerships from scratch, identifying top and key merchants in the food, fast food, and tourism industries. Additionally, the role involves assisting merchants in promoting through short videos, live streams, and matching them with suitable influencers to produce high-quality content and drive business growth.
东南亚消费人群年轻，但供应链搭建面临挑战
Southeast Asia's Young Consumer Base Faces Supply Chain Challenges
艾媒咨询首席分析师张毅向南都记者表示，国内的抖音一度想做和美团类似的到家配送服务但都没有跑通，那在海外也不大可能具备这种能力，毕竟东南亚的发展水平和物流配送能力还不如中国。
Zhang Yi, chief analyst at iiMedia Research, told Nandu that while Douyin (TikTok's Chinese counterpart) once attempted to offer home delivery services similar to Meituan but failed to succeed, it is unlikely to have such capabilities overseas, especially given that Southeast Asia's development level and logistics capabilities are not as advanced as China's.
但东南亚的年轻消费人群特别多，整体GDP增长情况也很不错，加上东南亚整体日照时间比较长，而且晚上也更适合逛街游玩，因此这样看来线下的店铺业态非常活跃，这对本地生活业务的推进都是非常有帮助的。
However, Southeast Asia has a particularly large young consumer base, with strong overall GDP growth. Additionally, the region enjoys long daylight hours and vibrant nightlife, making offline retail very active—factors that are highly beneficial for promoting local life services.
值得注意的是，餐饮的供应链势必需要更为完善的物流配送体系运输原材料，而门店一旦想要扩大规模实现连锁化，供应链体系的搭建就更加重要，这在一定程度上决定了有多少能承载TikTok流量的成熟商家入局。
It is worth noting that the food supply chain inevitably requires a more robust logistics system to transport raw materials. Once merchants aim to expand and franchise, building a supply chain system becomes even more critical, as it determines how many mature businesses can leverage TikTok's traffic.
采写：南都记者 徐冰倩
Reported by: Nandu reporter Xu Bingqian
