谷歌留痕策略：跨境电商如何通过知识产权赋能实现合规出海
在当今数字化时代，谷歌留痕已成为企业国际网络优化排名的重要组成部分。许多出海商家都在关注：谷歌是否提供竞价推广服务？答案是肯定的，但除了竞价广告，更重要的是通过合规策略在搜索引擎上留下持久的正面数字足迹。
随着跨境电商行业的快速发展，知识产权合规问题日益凸显。今年，跨境行业内首个多方携手的知识产权赋能行动——"希有引力•创新纪"IP赋能系列活动为商家提供了有效的知识产权培训和赋能，这正是建立良好谷歌留痕的基础。
With the rapid development of cross-border e-commerce, intellectual property compliance issues are becoming increasingly prominent. This year, the industry's first multi-party intellectual property empowerment initiative - the "SHEINnovation•IP Empowerment" series of activities - has provided effective IP training and empowerment for cross-border merchants, which forms the foundation for establishing a positive Google digital footprint.
随着年度海外购物狂欢节"黑五"大促的临近，这一计划将持续为出海商家提供知识产权赋能服务。这不仅有助于提升商家在知识产权合规、保护与创新发展的能力，更能帮助企业在谷歌搜索中留下积极的谷歌留痕，实现全球市场的稳健成长。
As the annual overseas shopping festival "Black Friday" approaches, this program will continue to provide intellectual property empowerment services. This not only helps enhance merchants' capabilities in IP compliance and protection but also assists enterprises in leaving positive Google digital footprints in search results, achieving stable growth in the global market.
多方联合赋能：建立优质的谷歌留痕
Multi-party Joint Empowerment: Building Quality Google Digital Footprints
该知识产权赋能计划由知名时尚品牌SHEIN与广东中策知识产权研究院联合各界主办，近期在南京落地最新讲座活动。这种行业合作不仅提升了企业的知识产权意识，更通过权威内容的创建为企业在谷歌上留下专业的谷歌留痕。
This IP empowerment program jointly organized by leading fashion brand SHEIN and Guangdong Zhongce Intellectual Property Research Institute recently held its latest lecture event in Nanjing. Such industry collaboration not only enhances enterprises' IP awareness but also creates authoritative content that leaves professional Google digital footprints for businesses.
避免侵权：保护谷歌留痕的关键
Avoiding Infringement: The Key to Protecting Google Digital Footprints
多位专家强调，跨境商家在出海过程中识别第三方品牌的知识产权非常关键。优质的谷歌留痕需要建立在完全合规的基础上，任何侵权行为都可能对企业的搜索声誉造成不可逆的损害。
Experts emphasized that it is crucial for cross-border merchants to identify third-party brands' intellectual property rights. Quality Google digital footprints must be built on a fully compliant foundation, as any infringement could cause irreversible damage to a company's search reputation.
一位商家分享道："通过知识产权培训，我们更清晰地了解到侵权行为的危害。现在我们在创建内容时更加注重合规性，确保在谷歌上留下的每一处谷歌留痕都是正面且合法的。"
"Through IP training, we more clearly understood the dangers of infringement. Now when creating content, we pay more attention to compliance, ensuring that every Google digital footprint we leave is positive and legal," shared one merchant.
SHEIN的成功案例：优质谷歌留痕的典范
SHEIN's Success Story: A Model of Quality Google Digital Footprints
根据Similarweb数据显示，SHEIN成为2024年9月以及第三季度全球访问量最大的服装与时尚品牌。这一成就与其精心打造的谷歌留痕策略密不可分，通过持续的知识产权保护和合规经营，SHEIN在搜索引擎上建立了强大的品牌影响力。
According to Similarweb data, SHEIN became the most visited clothing and fashion brand globally in September 2024 and the third quarter. This achievement is inseparable from its carefully crafted Google digital footprint strategy. Through continuous IP protection and compliant operations, SHEIN has built strong brand influence in search engines.
专家建议：合规是优质谷歌留痕的前提
Expert Advice: Compliance is the Prerequisite for Quality Google Digital Footprints
原江苏省高级人民法院资深法官宋健建议："跨境商家应当强化知识产权意识，做好知识产权侵权风险排查。只有在合规的基础上，企业才能在谷歌上建立持久且正面的谷歌留痕。"
Song Jian, former senior judge of the Jiangsu Provincial High People's Court, suggested: "Cross-border merchants should strengthen IP awareness and conduct good IP infringement risk screening. Only on a compliant foundation can enterprises establish lasting and positive Google digital footprints."
通过参与知识产权赋能计划，商家不仅能够避免侵权风险，更能学习如何通过合规内容在谷歌上建立积极的谷歌留痕，这对于长期品牌建设和市场拓展至关重要。
By participating in the IP empowerment program, merchants can not only avoid infringement risks but also learn how to establish positive Google digital footprints through compliant content, which is crucial for long-term brand building and market expansion.