如何撰写高回复率的外贸开发信 - 潮州SEO专家权威指南
为什么你的开发信总是石沉大海？ 明明是自己很认真精心策划写出来的开发信，每次发出去后也自我感觉良好的满怀期待的等着客户青睐，可最后获得的回复寥寥无几。
Why do your development letters always go unanswered? Even though you carefully plan and write each development letter with great effort, and send them out with high expectations, you end up receiving very few responses.
一封外贸信收获16个新客户
One Foreign Trade Letter Acquires 16 New Clients
首先，先和大家分享一个获得57%的打开率，21%的回复率，还有收获16个新客户的开发信模板：
First, let me share a development letter template that achieved a 57% open rate, 21% response rate, and acquired 16 new clients:
Hello Sales Manager, (如知道名字，直接写名字)
We have an idea that I can explain in 10 minutes which can get your company its next 100 best customers.
分析下这句话：他是站在客户的角度，用好奇心勾起客户想要和他倾谈的欲望。简而言之，就是诱饵。
Analysis of this sentence: It stands from the customer's perspective, using curiosity to spark their desire to communicate. In short, it's bait.
写开发信时容易陷入的误区
Common Mistakes When Writing Development Letters
01 孤芳自赏
一位做玩具的外贸人在给美国客户的开发信中，为了说明产品质量特别好，文中多处提及ASTM标准。
01 Self-Admiration
A toy exporter mentioned ASTM standards multiple times in a development letter to American clients to emphasize product quality.
02 邮件写得冗长
所有外贸人都想让客户对自己的产品感兴趣，因此可能就有很多人会在开发信说很多内容，导致邮件过长。
02 Overly Long Emails
All foreign trade professionals want clients to be interested in their products, which often leads to overly lengthy development letters.
国外客户眼中最好的开发信
The Best Development Letters in Foreign Clients' Eyes
01 提供建议
这封邮件从一开始就赞美了客户的网站，这样的语句很"吸睛"。然后在赞美之后提出自己的疑问，并给与对方自己的建议和解决方案。
01 Offering Suggestions
This email starts by complimenting the client's website - very eye-catching. Then after the praise, it raises questions and provides suggestions and solutions.
02 抓住痛点
这封邮件是关于抓住客户痛点并提供解决方案的。说出了为什么自己的产品适合客户的公司。
02 Addressing Pain Points
This email focuses on identifying client pain points and providing solutions, explaining why your product fits their company.
写开发信应牢记的重点
Key Points to Remember When Writing Development Letters
1. 你是谁？（简单介绍即可）
2. 你们的卖点在哪？（需要简单但一语中的地把自己的产品优势说清楚）
1. Who are you? (Brief introduction)
2. What's your selling point? (Clearly state your product advantages concisely but effectively)
更多外贸干货知识，请关注微信公众号：外贸原力
For more foreign trade knowledge, follow WeChat Official Account: Foreign Trade Power
