全天在线广告推广：如何选择国家和地区进行谷歌竞价网站推广 - 图库网站SEO优化案例
SEO（搜索引擎优化）是让网站在各大搜索引擎中获得更好排名的关键。本文将以图库网站为例，分享SEO优化思路，帮助您提高网站流量和转化率。
SEO (Search Engine Optimization) is crucial for improving website rankings in major search engines. This article will use a stock photo website as an example to share SEO optimization strategies to help increase website traffic and conversion rates.
背景/Background
我司主营素材版权代理销售业务，包括图片、视频、音乐、字体，主要面向大B端客户。现为提高销售数据，需要从多方面入手完成网站产品优化。
Our company specializes in material copyright agency sales, including images, videos, music, and fonts, primarily serving large B2B clients. To improve sales performance, we need to optimize the website from multiple aspects.
数据分析/Data Analysis
通过对历史多年数据分析，60%用户访问设备为PC端Windows系统，18%来自于安卓，13%来自于Mac OS。
Historical data analysis shows that 60% of users access via Windows PC, 18% from Android, and 13% from Mac OS.
流量来源/Traffic Sources
2022年全年数据43%用户来源于SEO（自然搜索流量），29%来源于直接访问域名，24%来自于SEM投放。
In 2022, 43% of traffic came from SEO (organic search), 29% from direct domain visits, and 24% from SEM campaigns.
SEO基本原理/Basic SEO Principles
SEO本质上是优化网站结构、体验，让网站页面被搜索引擎爬虫更好的爬取、收录。
SEO essentially optimizes website structure and user experience to help search engine crawlers better index website pages.
关键词优化/Keyword Optimization
做SEO最重要的一点莫过于关键词的优化，搜索引擎会根据页面中各关键词出现的频次、位置、重要程度给予评分。
The most important aspect of SEO is keyword optimization. Search engines evaluate pages based on keyword frequency, position, and importance.
元标签优化/Meta Tag Optimization
元标签优化，又称为TDK优化（Title, Description, Keyword）。TDK必须要简洁、精准的描述当前页面的主要内容。
Meta tag optimization, also known as TDK optimization (Title, Description, Keyword). TDK must concisely and accurately describe the page's main content.
URL结构优化/URL Structure Optimization
我们需要尽可能的保证URL层级明晰、简介，如果可以，尽量包含页面的关键词。
We should ensure URL structures are clear and concise, preferably including page keywords when possible.
网站导航和内链/Site Navigation and Internal Links
搜索引擎给页面评分有一个很重要的机制，叫投票评分机制。
Search engines use an important ranking mechanism called "vote scoring."
外链/External Links
站外到站内的外链也是一个重要的评分机制。
External links pointing to your site are also an important ranking factor.
速度优化/Speed Optimization
搜索引擎监控网页的打开率，是指用户搜索关键词召回10个结果，更多的用户点击了其中的哪一个。
Search engines monitor page open rates by tracking which of the 10 search results users click on most frequently.
移动端优化/Mobile Optimization
20%左右的流量来自于移动端。搜索引擎的桌面端和移动端权重是分开评分的。
About 20% of traffic comes from mobile. Search engines evaluate desktop and mobile versions separately.
创建站点地图/Creating Sitemaps
把整个网站上所有主要、次要页面收录制作成站点地图然后提交给搜索引擎，是一个非常高效的方式。
Creating a sitemap containing all major and minor pages and submitting it to search engines is a highly effective method.
落地页优化/Landing Page Optimization
落地页需要有符合用户预期的高质量内容，同时还通过相关图片、相关专题推荐的形式，去扩展用户的浏览边界。
Landing pages should contain high-quality content that meets user expectations, along with related images and topic recommendations to expand user browsing.
总结/Conclusion: 通过全面的SEO优化策略，我们成功提升了图库网站在搜索引擎中的排名和流量。这些方法同样适用于其他类型的网站优化。
Summary: Through comprehensive SEO optimization strategies, we successfully improved our stock photo website's search rankings and traffic. These methods are equally applicable to other types of website optimization.
