谷歌广告安全升级：AI技术屏蔽55亿条不良广告
谷歌广告安全升级：AI技术屏蔽55亿条不良广告
Google Ad Safety Report: AI Blocks 5.5 Billion Bad Ads in 2023
核心数据：谷歌最新发布的《2023年广告安全报告》显示，平台去年共屏蔽或移除了55亿条违规广告，较上年有所增长；同时中止了1270万个广告主账号，处置量近乎翻倍。
Key Stats: Google's 2023 Ads Safety Report reveals the platform blocked/removed 5.5 billion policy-violating ads, with 12.7 million advertiser accounts suspended - nearly double the previous year's enforcement actions.
AI技术成为广告安全新防线
Generative AI Emerges as New Security Frontier
报告特别强调，生成式AI技术正在重塑数字广告安全格局：
The report highlights how generative AI is transforming ad security:
- 大语言模型(LLM)显著提升复杂政策违规的识别精度，尤其在金融诈骗广告检测方面
- Large Language Models (LLMs) enhance detection accuracy for complex violations, particularly financial scam ads
- Gemini等先进AI模型已投入广告安全系统，推理能力较传统模型提升300%
- Advanced models like Gemini demonstrate 300% better reasoning capabilities than traditional systems
- AI实现"双向应用"——既可能被用于制作欺诈广告，也能更高效识别不良广告
- Dual-use AI: While potentially weaponized for fraud, it's more effectively deployed for ad screening
重点打击领域与创新政策
Key Enforcement Areas & Policy Innovations
金融诈骗防护：2023年移除2.734亿条违规金融广告，LLM模型可实时识别新型诈骗模式（如加密货币骗局）
Financial Fraud: 273.4 million financial policy-violating ads removed, with LLMs detecting emerging scams (e.g. crypto schemes) in real-time
深度伪造应对：针对使用AI换脸(deepfake)的明星代言诈骗，专门组建响应团队，更新虚假陈述政策
Deepfake Defense: Established task forces against celebrity deepfake scams, with updated Misrepresentation Policy
新广告主限制：推出"有限广告投放"政策，对新广告主设置信任建立期，降低诈骗广告曝光率
New Advertiser Restrictions: "Limited Ads Serving" policy imposes trust-building periods for new accounts, reducing scam ad exposure
广告主应对建议
Advertiser Action Items
随着AI审核趋严，建议广告主：
With AI enforcement intensifying, advertisers should:
- 定期检查账户健康状况，避免被误判为违规
- Regularly audit account status to prevent false positives
- 确保广告内容与落地页信息完全一致
- Maintain absolute consistency between ad copy and landing pages
- 新账户需准备充分验证材料加速通过审核
- Prepare thorough verification documents for new accounts
专家提示：谷歌广告系统持续升级，自行操作AdWords可能面临更高审查门槛，建议复杂业务寻求谷歌认证合作伙伴的专业支持。
Pro Tip: With Google's evolving systems, self-managed AdWords accounts face stricter scrutiny. Consider working with Google Premier Partners for complex campaigns.
