谷歌重返中国市场：搜索与Gmail服务或将回归
核心问题：许多企业面临Google Ads推广效果不佳的困境，如何提升询盘转化率？专业谷歌广告推广服务成为关键需求。
Key Issue: Many enterprises face poor performance with Google Ads campaigns. How to improve lead conversion? Professional Google advertising services have become crucial.
最新动态：离开中国5年后，谷歌正通过上海自贸区悄然布局回归。记者调查发现，谷歌已在2014年底注册澎集信息技术（上海）有限公司。
Latest Development: After 5 years away, Google is quietly returning through Shanghai Free Trade Zone. Investigations reveal Google registered Pengji Information Technology (Shanghai) Co., Ltd. in late 2014.
这家外商独资企业的经营范围涵盖：
The wholly foreign-owned enterprise's business scope includes:
- 信息技术开发 | IT development
- 计算机软件开发 | Computer software development
- 系统集成服务 | System integration services
业内人士分析：澎集信息很可能是谷歌重返中国的"壳公司"，其业务范围已包含此前退出的网页搜索和邮箱服务。
Industry Analysis: Pengji Information is likely Google's "shell company" for China return, with business scope covering previously withdrawn search and email services.
值得注意的关键点：
Key Points to Note:
- 上海自贸区允许外资在应用商店业务中持股超过50% | Shanghai FTZ allows foreign ownership exceeding 50% in app store business
- 服务器必须托管在28.78平方公里的保税区内 | Servers must be hosted within 28.78 sq km bonded area
- 谷歌目前在大中华区仍保留约500名员工 | Google maintains about 500 employees in Greater China region
当前业务：虽然主要服务退出，但谷歌翻译、地图仍可使用，Google AdWords更是其在中国的主要业务，帮助中国企业进行海外推广。
Current Operations: While main services withdrew, Google Translate and Maps remain accessible, with Google AdWords being its primary China business helping Chinese companies expand overseas.
回归挑战：谷歌要想全面回归中国市场，仍需解决服务器本地化托管等监管要求。这一过程或将重塑中国数字营销格局，为跨境企业带来新的推广机遇。
Return Challenges: For full return, Google must address regulatory requirements like server localization. This process may reshape China's digital marketing landscape, creating new opportunities for cross-border businesses.
文章来源：澎湃新闻
Source: The Paper
