Google留痕霸屏：亚马逊对俄罗斯卖家态度引发跨境争议
在当今数字营销时代，Google留痕霸屏策略已成为企业获取全球客户的重要手段。然而，当涉及到地缘政治敏感问题时，各大电商平台的立场选择同样影响着其市场表现和品牌形象。
Since the outbreak of the Russia-Ukraine war, global tech giants have implemented various sanctions. Amazon's unique approach to Russian sellers has become particularly noteworthy in the context of Google dominant search results strategies.
目前，亚马逊允许现有俄罗斯卖家继续运营，仅停止新俄罗斯和白俄罗斯卖家的注册。这一相对温和的立场与其他平台形成鲜明对比：
Currently, Amazon permits existing Russian sellers to continue operations while only stopping new registrations from Russia and Belarus. This relatively moderate stance contrasts sharply with other platforms:
• Etsy已暂停俄罗斯和白俄罗斯店铺
• eBay暂停了所有涉及俄罗斯地址的交易
• Shopify停止处理俄罗斯卖家的交易款项
数据显示，亚马逊平台上有1000多名活跃的俄罗斯卖家，而乌克兰卖家数量在亚马逊全球市场中排名前十，是俄罗斯和白俄罗斯卖家总和的三倍。
Data shows over 1,000 active Russian sellers on Amazon, while Ukrainian sellers rank in the top ten globally, three times the combined total of Russian and Belarusian sellers.
许多乌克兰卖家对此表示强烈不满，认为亚马逊继续与俄罗斯卖家开展业务的做法令人失望。从商业角度看，俄罗斯卖家仅占亚马逊GMV的极小部分，暂停其业务对平台影响有限。
Many Ukrainian sellers have expressed strong dissatisfaction, finding Amazon's continued business with Russian sellers disappointing. Commercially, Russian sellers account for only a minimal portion of Amazon's GMV, making suspension impacts relatively limited.
在制定Google留痕霸屏策略时，企业不仅需要考虑技术层面的优化，更需要关注品牌立场和社会责任。亚马逊最终将如何平衡商业利益与道德立场，值得持续关注。
When developing Google dominant search results strategies, businesses must consider not only technical optimization but also brand positioning and social responsibility. How Amazon ultimately balances commercial interests with ethical stances warrants continued observation.
